Date Posted: Thursday 22nd July 2021
Date Expires: Sunday 22nd August 2021
The Social Engagement Executive is responsible for the whole UK JML Social Engagement strategy & planning to support Marketing, Digital Communications and Events Calendar in alignment and respect to Global guidelines. The role includes planning and scheduling the organic social media content calendar for the UK’s Facebook page and reporting results on a weekly and monthly basis, creating content plans and tracking performance of brand ambassador Emma South’s Instagram account, driving the Social Community Transformation Strategy and amplifying social and virtual selling activations (Brand ambassador, Stylists, Influencers) to become a true revenue driver.
The role also leads the creation of all content at the local level, liaising with key departments and the ELC Studios to deliver content that is in line with regional Marketing and Online Calendars. This also includes supporting for any content needed for virtual events for Influencers, Press and Consumers and Retailer collaborations to provide unique, engaging and immersive brand experiences whilst growing brand awareness and building brand equity.
With an on-going focus on social listening and consumer engagement, the Social Engagement Executive owns JML UK’s Community Management. This includes responding to all customer comments across UK social channels, escalating issues where required and proactively identifying trends and themes to inform future content plans. The role is also responsible for driving the transformation to automated systems to provide best in class and personalized care experience to our customers in a timely manner.
This role is also responsible for amplifying and monitoring all UGC, identifying key contributors and influencers, and empowering Stylists to create their own content within brand guidelines.
The Social Engagement Executive will instinctively keep up to date with the world of Social Media and digital innovations, sharing knowledge and actionable insights across the business.
The role reports into the Consumer Engagement & Communication Senior Manager.
Key Social Engagement Initiatives
Community Management & Listening
Management of Emma South's Instagram
Organic Social Content Calendar
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