TikTok releases Q2 report to help users maximise opportunities
Date Posted: Tuesday 8th April 2025
TikTok has released a Q2 report for 2025 to help users maximise opportunities on the platform.
Insights:
- 82% of TikTok users in the EU celebrating Easter, it's the perfect chance to join the conversation and shine a spotlight on your brand.
- 43% of users have already made a purchase or booking after seeing related content on TikTok.
Key Q2 moments:
- Easter - 20 April
- UK bank holidays - 5 May; 26 May
- Pride month - June
- Fatherʼs Day - Sunday 15 June
Whatʼs coming up in Q2:
- Eggs-traordinary Opportunities
Easter Sunday falls on 20 April this year, bringing more than just chocolate eggs. Sweet shops, fashion, decorations, toys, and gifts are in demand. Restaurants and cafés can benefit from family meals, while florists and garden centres can capitalise on Easter décor.
- Celebrate Family in May
June offers one more key opportunity to connect with a target audience: Father's Day on 15 June (in UK & Ireland). Father's Day is perfect for promoting products or services for dads, but just like for Mother's Day, campaigns spotlight or offers can be focused on families overall.
- June with Pride: Celebrate the LGBTQIA+ Community
June is the perfect time to show support for the LGBTQIA+ community. Whether it's creating a rainbow-coloured product or supporting an LGBTQIA+ organization, Pride campaigns offer a powerful way to align values with customers. See the Pride one-pager for more insights and inspiration.
- Summer of Sports
From 15 June to 13 July, the FIFA Club World Cup in the USA offers a great chance for brands to boost their global presence. Brands can engage customers with excitement on TikTok through pre- and post-match hype. The UEFA Womenʼs Euro in Switzerland (2-27 July) is perfect for brands to showcase campaigns celebrating womenʼs football.
Hashtags to keep in mind:
- #Easter 2.8M posts
- #Spring 5.6M posts
- #EasterEgg 412K posts
- #SpringBreak 1.7M posts
- #Pride 6.4M posts
- #Graduation 4.4M posts
- #FathersDay 2.4M posts
- #SpringOutfit 393k posts
- #PrideMonth 3.2M posts
- #SpringCleaning 266K post
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