TikTok has released an Easter Guide for SMBs (small-medium businesses).

Insights:

• 82% of TikTok users celebrate Easter and 64% say the occasion is important to them.
• In fact, 45% of TikTok Easter gifters start shopping for gifts 2–3 weeks before the occasion.
• During Easter, shoppers are expanding their gifting beyond the traditional chocolate for their children.
• Among users that gift for Easter, 44% buy Easter gifts for their children, but users are also treating their parents, partners, friends and grandparents to thoughtful surprises.
• Some of the top categories for Easter gifting include food & confectionary, toys & games and home & decor.

Tips:

• With TikTok users actively looking for unique, meaningful gifts, brands can position themselves at the centre of the Easter conversation by showcasing diverse gift ideas and tapping into trending hashtags like #EasterGifts, #EasterShopping, and #DIYGifts.
• Beyond discovery, content on TikTok inspires action, 43% of users have bought or booked something as a result of special occasion content seen on TikTok, so brands need to make sure not to miss out on the opportunity this season to connect with their audience and grow.

TikTok Ads:

TikTok offers a range of solutions to help brands make a mark this Easter.

• Catalogue Ads: Allows brands to match the most relevant content to shoppers based on their preferences and behaviours
• Spark Ads: Brands can leverage organic TikTok posts and their features in their advertising which provides an opportunity to build and establish brand image and brand trust.
• Interactive Add-ons: Brands can use features like Gift Code Stickers to capture last-minute shoppers and drive last-minute purchases.
• Smart+ Campaigns: Lets brands optimise performance with its AI-powered automation to maximise return on investment.

For the full guide, visit tiktok.com.