Authentic Brands Group, which owns Ted Baker, has announced that the brand will return online in the UK and Europe via Tedbaker.com, in a partnership with United Legwear & Apparel Co. (ULAC) which will manage the ecommerce operations.

Chris Volpe, Chief Operating Officer of United Legwear, has stated, "Our goal is to create a seamless and engaging online shopping experience that exceeds the expectations of Ted Baker's customers. We are confident that this relaunch will reignite excitement for the brand and set the stage for a bright and prosperous future."