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Date Posted: Wednesday 7th August 2024
Authentic Brands Group, a global brand development, entertainment and marketing platform, has announced that it has established three foundational licensing partners for Ted Baker, securing the future of the brand in the USA and Canada. The new lineup includes the renowned United Legwear & Apparel Co. (ULAC), BCI Brands and Peerless Clothing.
United Legwear & Apparel Co. will design and manufacture the Ted Baker branded men’s sportswear, golf and denim categories and be responsible for all wholesale and concession shops, as well as operating Tedbaker.us and Tedbaker.ca for the US and Canada.
Continuing in menswear, Authentic has signed a long-term agreement with Peerless, which will design and manufacture Ted Baker’s tailored clothing, dress shirts and outerwear for the USA and Canada.
BCI Brands signs on as the brand’s strategic design and development partner for women’s sportswear, dresses and denim in the USA and Canada.
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