Pinterest has revealed its annual wedding trends report. As Gen Z continues to shake up the wedding landscape,1 minimalism is taking a backseat to make space for colourful modern aesthetics and hyper-personal touches.

Trends:

Brown wedding bliss

• Brown is emerging as the new colour for weddings in 2025.
• Couples are gravitating toward rich chocolate tones, inviting mocha palettes and earthy shades.

Gen Z spotlight: Registry office ceremonies

• This year, young Gen Z couples head to the registry office for a chic yet intimate celebration.
• With searches for ‘civil ceremony photography’, ‘registry office wedding dress ideas’ and ‘registry office wedding outfits’ all on the rise, Gen Z is turning registry office ceremonies into a full-blown aesthetic.

Nature-inspired glam

• Drawing inspiration from the Goddess Complex trend from Pinterest Predicts, 2025 wedding make-up is all about bringing natural inner beauty out and highlighting natural features - searches for ‘no make-up bridal look’, ‘natural glowy wedding make-up’ and ‘groom make-up’ are all on the rise.
• This ethereal aesthetic is complemented by hairstyles that embrace floral elements and natural textures, and bold nail art that adds a touch of whimsy and romance to any wedding look.

Gen Z ring revival

• Gen Z is bringing vintage ring silhouettes and coloured stones back.
• They are embracing maximalism with stacks of mixed-metal rings, non-traditional shapes and pops of colour.
• Couples will opt for more precious and unique stones that align with their personal aesthetic, with searches for pink, chocolate-brown and champagne diamonds on the rise.

Gen Z spotlight: Surreal florals

• Surreal florals will take centre stage in weddings this year, with unique silhouettes such as calla lilies, dahlias and anthuriums trending among Gen Z Pinterest users.
• An evolution on the Pinterest Predicts trend, Surreal Soirées, visually stunning florals, hanging flower decor and even paper flowers will bring a fun surrealist element to many couples’ celebrations in 2025.

Nostalgic wedding looks

• 1990s dresses, colourful suits and detailed veils are all on the rise.
• Top trending designers are inspiring brides with couture creations, and Gen Z’s resurgence of vintage Vera Wang pieces bring a nostalgic touch to the modern aisle.
• Meanwhile, statement suits and tuxedos are redefining menswear at weddings, showcasing daring choices such as burgundy, champagne and forest-green tuxedos, alongside wedding trouser suit dresses and jumpsuits tapping into gender-neutral silhouettes.

Silver screen photography

• Searches for editorial, documentary and film wedding photography have seen a dramatic rise on Pinterest, showcasing the desire for couples to capture magazine-worthy moments on their special day.
• Couples are also opting to have wedding content creators as part of their celebrations.
• Overall, this year’s photography trends signal a shift away from the stiff traditional wedding photo and towards capturing authentic moments with an editorial lens.

Coastal continental getaways

• From stunning beaches to dramatic seaside cliffs, newlyweds are setting their sights on coastal destinations in Africa for honeymoons this year.
• Searches are rising on Pinterest for destinations such as Cape Town that offer vibrant culture and stunning landscapes, while the Seychelles islands and Zanzibar have pristine beaches.

Tropical destination weddings

• Popular tropical destinations around the world, such as Bali, Costa Rica, Brazil and Goa, are trending on Pinterest.
• Searches for tropical wedding colour palettes, guest attire and unique venues are all on the rise as couples look to blend laid-back elegance and stunning locations, making for memorable and visually captivating celebrations.

For the full report, visit pinterest.com.