Pinterest Predicts has revealed its breakout not-yet-trending report, sharing emerging trends on the platform for 2025. 

BEAUTY

Aura Beauty - 2025 will be the year of the make-up mood ring. Gen Z and Boomers are driving this high-hue look that’s all about zeroing in on a singular colour aesthetic.

• Aura effect +35%
• Purple blush make-up +30%
• Full-colour make-up eyes +365%
• New wave make-up +410%
• Golden aura +75%

Sea Witchery - In 2025, Gen Z and Millennials will dive head first into sultry siren make-up, wet wavy hair and moody mermaid manicures.

• Witch outfits aesthetic +40%
• Dark siren make-up +695%
• Dark mermaid make-up +90%
• Wavy wet hair look +80%
• Sea-inspired nails +65%

FASHION

Seeing Double - Coordinated outfits will be a hot topic. From collaborating on festival ‘fits to aligning on date night looks, Gen Z and Boomers will be all about staying in (chic) sync.

• Friends matching nails +35%
• Matching shirts +80%
• Coordinating outfits for friends +60%
• Bracelets matching +70%
• Matching outfits for couples casual +90%

Moto Boho - In 2025, Gen Z and Boomers will take to the streets with chunky leather handbags, flowy skirts, moto boots and just enough fringe.

• Edgy boho outfits +40%
• Lace skirt outfit +360%
• Moto boots outfit +445%
• Slouchy bag +345%
• Boho fits +755%

Fisherman Aesthetic - In 2025, Gen Z and Gen X will embrace a laid-back maritime attitude, bringing nautical vibes to everything. 

• Fisherman sandals +30%
• Cable-knit jumper +110%
• Fish bag +50%
• Raincoat outfit ideas +35%
• Sardine tattoo +80%

HOME

Primary Play - In 2025, everyone will let their inner child shine. Gen Z and Gen X will hand-paint funky murals onto furniture and more.

• Contrast trim +85%
• Cupboard painting +45%
• Door murals +70%
• Hand-painted furniture +135%
• Hand-painted wall pattern +60%

TRAVEL

Peak Travel - In 2025, mountain ranges will become the ultimate travel destination as Gen Z and Gen X crave that fresh mountain air.

• Atlas mountains Morocco +30%
• Dolomites +45%
• Portillo Chile +195%
• Skiing outfits +255%
• Mountain trip outfit +35%

FOOD & DRINK

Chaos Cakes - In 2025, Boomers and Gen X go all in on silly cakes, funny cakes and rat cakes.

• Rat cake +170%
• Funny cakes for friends +45%
• Silly cake +115%
• Celeb crush cake +70%
• Funny bento cake design +60%

Rebel Floats - In 2025, Gen Z and Millennials will give the old-school soda pop a radical makeover.

• Cream soda aesthetic +105%
• Fruit soda +185%
• Homemade soda +40%
• Root beer aesthetic +40%
• Soda drinks recipes +90%

Pickle Fix - From sweet treats to tangy cocktails, the gherkin is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries.

• Pickle margarita +100%
• Pickle fries +50%
• Pickle de gallo +65%
• Pickle cake +45%
• Fried pickle dip +80%

For the full report, visit pinterest.com.