Global fashion search platform Lyst has released its Lyst Index Q1 2025, a quarterly ranking of fashion’s hottest brands and products.

Hottest brands include:

• Loewe
• Miu Miu
• Saint Laurent
• Coach
• Prada
• COS
• Bottega Veneta
• The Row
• Chloé
• Alaïa
• Moncler
• Ralph Lauren
• Versace
• Balenciaga
• Skims
• Jacquemus
• Gucci
• On
• Totême
• Valentino

Loewe displaces Miu Miu to take back the top spot this quarter.

Chloé enters the top 10 hottest brands for the first time since the Lyst Index began, moving up nine places.

Versace and Balenciaga both move up one space, while Bottega Veneta, Gucci and Valentino all drop down the table.

For the first time, a high street brand, COS, surges 11 places into the top ten hottest brands, with a 44% increase in demand.

Carving out a hot new sneaker category, searches for ‘ballet sneakers’ have increased 1300% this quarter on Lyst.

Hottest Products:

• CELINE Marco Jean
• adidas Taekwondo Sneakers
• PUMA Speedcat Ballet Flat
• SAINT LAURENT Gaby Vanity Bag
• MIU MIU Suede Pouch
• COS Barrel Leg Trouser
• ALO YOGA Accolade Hoodie
• UNIQLO SOCKS Coloured Sock
• PARABOOTS Michael Shoes
• CHLOE Mini Ruffled Dress

For the full report, visit lyst.com.