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Global fashion search platform Lyst has released its Lyst Index Q4 2024, a quarterly ranking of fashion’s hottest brands and products.

Hottest brands include:

• Miu Miu
• Saint Laurent
• Prada
• Loewe
• Coach
• Bottega Veneta
• Alaïa
• Moncler
• The Row
• UGG
• SKIMS
• Gucci
• Jacquemus
• Versace
• Balenciaga
• Valentino
• COS
• Ralph Lauren
• Chloé
• TOTEME

Miu Miu claimed the number one spot in three out of the last four quarters (displaced only by Loewe in Q2).

Sister brand Prada has also remained within the Top 3 year-round, while Saint Laurent has been steadily climbing the Top 5.

Coach climbs 10 places to become the world’s 5th Hottest Brand, reflecting an exceptional quarter across all key Index metrics.

UGG, another Gen-Z favourite, breaks back into the Hottest Brands list, rocketing into tenth position.

The Row remains the quarter’s ninth hottest brand, while COS, H&M Group’s modern minimalist line, enters the Hottest Brands list for the first time.

Brands moving fast:

• Our Legacy
• DeMellier
• AURALEE

Hottest Products:

• COACH Shoulder Bag
• UGG Classic Ultra Mini Boot
• MIU MIU Fleece
• Coach Cherry Bag Charm
• COS Cashmere Sweater
• WARDROBE NYC RHW Blazer Dress
• SKIMS X THE NORTH FACE 2000 Retro Nuptse Jacket
• CHARLOTTE SIMONE Coat
• &DAUGHTER Ada Cardigan
• Massimo Dutti Penny Loafer

For the full report, visit lyst.com.