Date posted on DIARY directory: Tuesday 4th March 2025
Influencer marketing platform Lefty has released insights from London Fashion Week Womenswear AW25.
This study is based on the analysis of influencers on Instagram who have tagged a participating brand’s Instagram account in-post during London Fashion Week Womenswear AW25.
The influencers presented in this study were identified by Lefty’s proprietary algorithms - which identify and attribute content to a brand based on @ mentions. This study only analyses Instagram in-feed posts (posts, videos, carousels) and does not look at Instagram stories.
Lefty defines Earned Media Value (EMV) as the equivalent ad spend of the impressions gained. The EMV is calculated by estimating the number of impressions of each publication and associating a CPM of $100, equivalent to $1 per engagement.
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The Top Brands from London Fashion Week Womenswear AW25
| Brand | EMV (Earned Media Value) | Eng. Rate | SoS Evolution (Season over Season EMV Evolution) |
|---|---|---|---|
| Burberry | $11.1M | 3.17% | 83% |
| Di Petsa | $2.12M | 2.33% | 405% |
| Harris Reed | $1.88M | 1.73% | 285% |
| Richard Quinn | $1.65M | 1.37% | 13% |
| Dilara Findikoglu | $992K | 2.38% | |
| Simone Rocha | $883K | 2.60% | -35% |
| Annie's Ibiza | $792K | 3.25% | |
| ERDEM | $555K | 1.37% | 11% |
| Helen Anthony | $398K | 33.44% | |
| Chet Lo | $294K | 1.58% | -26% |
The Top Influencers from London Fashion Week Womenswear AW25
| Username | EMV | ER | Followers | Profession | Country |
|---|---|---|---|---|---|
| @bbrightvc | $1.83M | 4% | 17.7M | Actor | Thai |
| @everyone_woo | $1.47M | 7% | 9.2M | Musician | S. Korean |
| @miakhalifa | $1.37M | 9% | 26.1M | Influencer | US/Lebn |
| @mertramazandemir | $623.53K | 13% | 4.8M | Actor | Turkish |
| @florencepugh | $501.36K | 5% | 9.5M | Actor | British |
| @joshshinner | $501.36K | 5% | 24.5K | Photographer | British |
| @nikkililly_ | $309.97K | 27% | 565K | Influencer | British |
| @stylenotcom | $300.02K | 8% | 461K | Social Commentator | Georgian |
For the full article, visit Lefty's website.
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