The top brands and influencers from New York Fashion Week Womenswear AW25 revealed
INDUSTRY|INSIGHT
| FASHION
| CELEBRITIES / INFLUENCERS
The top brands and influencers from New York Fashion Week Womenswear AW25 revealed
Date posted on DIARY directory: Monday 24th February 2025
Influencer marketing platform Lefty has released insights from New York Fashion Week Womenswear AW25.
This study is based on the analysis of influencers on Instagram who have tagged a participating brand’s Instagram account in-post during New York Fashion Week Womenswear AW25.
The influencers presented in this study were identified by Lefty’s proprietary algorithms - which identify and attribute content to a brand based on @ mentions. This study only analyses Instagram in-feed posts (posts, videos, carousels) and does not look at Instagram stories.
Lefty defines Earned Media Value (EMV) as the equivalent ad spend of the impressions gained. The EMV is calculated by estimating the number of impressions of each publication and associating a CPM of $100, equivalent to $1 per engagement.
Would you like us to regularly include fashion week insights from Lefty?
The top brands from New York Fashion Week Womenswear AW25
| Brand | EMV (Earned Media Value) | Eng. Rate | SoS Evolution (Season over Season EMV Evolution) |
|---|---|---|---|
| Calvin Klein | $10.5M | 3.21% | |
| Eckhaus Latta | $6.97M | 3.39% | 7783% |
| Carolina Herrera | $4.91M | 1.78% | 62% |
| Coach | $4.17M | 3.66% | -47% |
| Tory Burch | $3.69M | 1.75% | 25% |
| Thom Browne | $3.14M | 1.33% | |
| Alice & Olivia | $3M | 2.17% | |
| Collina Strada | $2.6M | 4.99% | 20% |
| Michael Kors | $2.31M | 1.16% | -51% |
| Luar | $1.39M | 2.20% | -34% |
The Top Influencers of NYFW AW25
| Username | EMV | ER | Followers | Profession | Country |
|---|---|---|---|---|---|
| @katee.bartlett | $1.94M | 44% | 448.54K | Influencer | American |
| @mickmicknyc | $1.44M | 3% | 592.08K | Photographer | American |
| @dovecameron | $1.3M | 11% | 47.07M | Actor | American |
| @stylenotcom | $1.25M | 8% | 450.36K | Commentator | Georgian |
| @prettyfrowns | $1.12M | 6% | 419.41K | Influencer | Singaporean |
| @loren | $1.09M | 2% | 23.65M | Musician | American |
| @ewsbdi | $1.04M | 4% | 25.67M | Actor | S. Korean |
| @naraaziza | $1M | 10% | 25.67M | Influencer | German |
For the full article, visit Lefty's website.
DIARY directory has partnered with Lefty to offer Dd members an exclusive 15% discount on new Lefty memberships from now until April 2025.
Subscribe to the free DIARY daily emails to keep on top of industry changes and insights!
Find out more about becoming a Dd member here.
RELATED ITEMS
Related News