Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 20 years on, and 55 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a community of young, forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO communities are culturally aware, they shape the music scene, they live a digitally native life and wear style trends before anyone else. At our core, we empower our customers and our staff to express themselves unapologetically, living life in a way that's truly authentic to them.

We are a growing business expanding across Europe both in retail and online. We are lucky enough to work with amazing talent from across the creative industry from musicians to artists to photographers and designers, as well as charities and brands. We speak to an ever-changing, engaged and passionate audience. On top of all that — we recently launched two of our own brands, BDG and iets frans...

We’re always excited to bring new talent into the room, especially those who share our values:

Progressive — we reflect what’s now and next in culture

Creative — we champion freedom of thought

Inclusive — we open our platforms to all communities

Responsible — we are committed to helping our planet

Compassionate — we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

As the Urban Outfitters Communications Manager, you will be responsible in creating and delivering our overall year on year strategy showcasing the ability to innovate communications based on the industry landscape. The ideal candidate will manage all communications of the overall brand and product of Urban Outfitters, supporting the retail network, its constant evolution, the continued growth and success of the online business across UK & European Market. The candidate will report directly into the Brand Director.

What You’ll Be Doing:

• Responsible for developing & executing the PR and Influencer strategy for the brand in the UK and mainland Europe markets (seeding, PR, influencers and IRL events).
• Show and deliver strong understanding of current industry landscape that will inform your overall communication strategy.
• Overall responsibility for the outward communications of all new product launches, creating and executing innovative launch events with strong attendance and within the set budget.
• Support Brand Director in developing overall marketing strategy for creative marketing team across all categories – Menswear, Womenswear, Homewear.
• Lead and implement innovate PR and influencers communications to show how we are engaging with our key audiences.
• Manage the PR and influencer budget ensuring all activity is tracked and accounted for.
• Build trusted internal relationships with key stake holders.
• Establish PR and influencer communications as a core channel through which to tell our brand story within the business.
• Project manage and execute all PR and influencer relevant projects.
• Work to improve media and influencer relationships where possible and engage with brand storytelling to gain stronger positioning across landscape.
• Ongoing integration with the creative marketing team to ensure clear and consistent communication of the brand.
• Responsible for the development and management of the PR Team including PR and influencer Assistant / coordinator.
• Manage and share weekly results, PR and Influencer, to ensure all coverage is tracked.

What You’ll Need:

• The ideal candidate will have relevant experience in every aspect of public relations including, but not limited to, editorial product placement and press office, social and ecommerce PR innovations.
• A proven track record of working with marketing, editorial and buying teams to foster positive matrixed working teams.
• Ability to display a true appreciation of how to position the Urban brand to our core consumer, within the most effective media mix in each market.
• Ideally a proven track record within European markets you will have an extensive network of fashion and lifestyle contacts and be capable of successfully managing multiple projects and excelling in a fast-paced environment.
• You will be the brand ambassador for Urban Outfitters EU.
• You are a collaborator and can demonstrate teamwork.
• High level of strategic thinking, creativity, and ability to work independently.
• Results driven.
• Expert in communications.
• Excellent written, communication and presentation skills.
• Strong organisational skills, able to manage different timelines and adapt to changing business.

The Perks

Work-life balance:

• Flexible start and finish times
• Bring your dog to work

Wellbeing:

• Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
• Private Medical Insurance

Employee Discount:

• Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
• Community:
• One paid day to either volunteer or fundraise for a charity of your choice

Travel:

• Cycle to work scheme, season ticket loan
• Continued Development:
• We offer structured support within the business alongside continued learning and development

No recruitment agencies

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