ALL PR AND MARKETING | BEAUTY | ACCOUNT MANAGER | IN-HOUSE PR AND MARKETING
Umberto Giannini - Product Brand Manager
Date Posted: Thursday 14th January 2021
Date Expires: Sunday 14th February 2021
We’re styling our way to a hair-love mission that celebrates real women. We are totally and utterly obsessed about making vegan and cruelty-free beauty products that are quick, easy and really work.
We are looking for a talented and passionate Product Brand Manager. You will be brand ambassador ensuring that the UG brand remains recognisable, up to date and exciting to customers.
- Lead and manage the development and execution of NPD – identifying gaps, raising new product briefs, assessing commercial viability, briefing and managing design and artworks, liaising with suppliers, ownership of CPA to deliver projects on time.
- Of particular importance, continuously develop, define and “champion” brand sustainability targets, across all touchpoints.
- Define brand positioning and ensure all brand activities are in line with this positioning, tone of voice and brand guidelines.
- Monitor market and product trends appropriate to categories. Identify product opportunities based on trends, data, sales analysis.
- Ensure all artwork is up to date and filed appropriately, coordinating any updates when required due to legislation or other changes.
- Together with the Digital team, develop 360 marketing plans and deliver agreed campaigns together with any retailer specific marketing requirements.
- Create brand presentations to ensure that we are presenting our brand in the most creative and professional manner.
- All other general brand actions such as CPNP updates, Brandbank, technical liaison, International product registrations where relevant.
- Main point of contact with EU RP external resource to ensure all Brexit guidelines are being met within the appropriate timelines.
- Assist in the planning, budgeting and monitoring of the marketing and promotional spend on the brand to maximise profitability
Competencies
- Strong brand management experience including product development programs
- Experience of the development and ongoing management of brand marketing tool kit
- Excellent creative skills
- Excellent communication and influencing skills
- Experience, knowledge & understanding of the beauty and personal care industry
- Sound numerical ability
- “Hands on” attitude but with an ability to think strategically and come up with campaigns
No recruitment agencies
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