Tropic is proud to be a multi award-winning brand with a range of ground-breaking skincare and beauty products, freshly made in the UK using the most innovative and effective ingredients nature has to offer. Co-owned by founder and CEO Susie Ma and Lord Alan Sugar, Tropic has been named one of The Sunday Times Virgin Atlantic Fast Track 100 companies for five years in a row and continues to grow from strength to strength.

We are passionate about creating beauty with a conscience. Certified Vegan, Cruelty Free, Carbon Neutral and with an inherent focus on driving our Infinite Purpose, we strive to be a force for good beyond beauty in everything we do to create a healthier, greener, more empowered world. We pride ourselves on the care and wellbeing of our staff and you will be joining a fast-paced, vibrant workplace with lots of opportunity to grow and develop your skills.

We are looking for an energetic, creative and organised Social Media and Content Coordinator to join our Marketing Team. The primary focus of this role is to plan, write, and post content across our social media channels with an aim to increase engagement levels and build brand awareness. Alongside the Digital Content Team, you will support and refine Tropic’s social media strategy, whilst adhering to the brand guidelines to ensure all content is on-brand and in line with the marketing calendar. Reviewing content performance and proactively identifying opportunities to drive growth is also an important part of this role, as is helping to coordinate photo and video shoots for social content and other digital outputs. 

Responsibilities include:

• Planning, writing and publishing daily content across all Tropic social channels.
• Ensuring all social media content aligns with the marketing calendar and is consistently on-brand.
• Working with our external agency on paid social content in line with the marketing calendar.
• Increasing awareness of and engagement with the #LoveTropic hashtag.
• Coordinating photo and video shoots for digital content.
• Working with our PR team to generate relevant and engaging influencer content and proactively suggesting how we can utilise this content across our digital platforms.
• Proactively contributing ideas to develop the social media strategy and drive engagement.
• Coordinating regular social media competitions, liaising with winners, and ensuring the timely delivery of prizes.
• Researching and analysing competitors to inform ideas and content.
• Tracking and analysing social and content performance.
• Assisting with social coverage at brand events.
• Other ad hoc social media and content admin duties.

The ideal candidate will:

• Have at 2-3 years of experience in a similar role.
• Be very familiar with social media platforms, including Instagram, Facebook, and Pinterest.
• Have a passion for beauty and a good knowledge of other beauty brands – you ideally follow many of these brands on social media already.
• Strong writing skills and excellent attention to detail. 
• Highly organised, able to prioritise, understand deadlines, and respond to work with urgency.
• Enthusiastic, conscientious, and with a strong desire to learn.
• Self-motivated with a clear sense of ownership.
• Excellent verbal and written communication skills. 
• Confident and articulate when communicating with partners across all levels.
• Able to build and maintain relationships with internal and external partners.
• Strong computer literacy and an understanding of the digital world.

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