Tropic Skincare - Press Officer
Date Posted: Friday 1st December 2023
Date Expires: Tuesday 2nd January 2024
Are you a super-connected, skincare-obsessed PR magnet looking for your next adventure in the beauty space? Then come and join Tropic's in-house PR expansion as our Press Officer!
This brand-new role has arisen owing to Tropic bringing its PR activity in-house. You will report into the PR Manager and work closely with the PR/Influencer team. You could be the person to help bring Tropic’s brand awareness and PR acclaim to new heights!
Responsibilities
- Media Liaison: Act as the primary point of contact for all media interactions.
- Pitching: Proactively pitch to consumer, trade, and business media with a personalised approach. We are looking for a storyteller with a skill for spotting and developing hooks, adapting their ideas to suit different media titles.
- Collaboration: Work closely with internal teams to generate compelling hooks using sales data, sustainability stats, and social trends; analyse the results for effectiveness.
- Networking: Build and maintain relationships with affiliate/commerce teams.
- Promotional Support: Utilise Linkby to support promotions and new product launches.
- Press Engagement: Organise weekly in-real-life meetings with the press, including arranging regular HQ tours to our Surrey Beauty Kitchen.
- Founder Profiling: Coordinate podcast appearances, broadcast opportunities, and editorial content for the company founder.
- Event Management: Assist in event planning and manage press attendance.
- Creative Collaboration: Work with the wider PR team to develop creative mailer concepts and press assets.
About You
- Experience Level: Currently holding a position as a Senior Account Executive or Junior Account Manager in an agency, or similar level in-house. Minimum 3 years' experience.
- Must have experience working with beauty brands, preferably skincare.
- Experience working on founder-led brands is a plus.
- Network: Must have strong, well-established press relationships.
- Industry Knowledge: In-depth understanding of the who's-who in publications, current social media trends, and industry dynamics.
- Communication Skills: Exceptional copywriting skills with a flair for crafting engaging content, releases and email comms.
Additional
- Full-time role: typical pattern 9am to 5pm, Monday to Friday, but some evening work will be required around key events and networking opportunities.
- Hybrid working with a minimum of 2 days a week in the office as standard. A minimum of 1 day a week working in London for desk-sides/media appointments and industry networking events.
- Tropic HQ is located just 3 minutes’ walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon – both 20 minutes away.
- Free, on-site parking is available.
- Starting salary of £34,000 to £40,000 per annum, depending on experience.
Looking for more reasons to join Tropic?
- 33 days annual leave, inclusive of bank holidays.
- 24/7 well-being support through Spill.
- Pension Scheme provided by Nest.
- Your very own ABC Skincare Collection, created for you, by you when you join Tropic.
- 50% Family & Friends discount.
- Generous annual product allowance.
- Enhanced Maternity / Paternity leave.
- Free Breakfast Bar.
- Access to discounts with a wide range of retailers.
- Regular social events including summer and end-of-year parties.
- Spontaneous employee well-being treats.
- Cycle to Work Scheme.
About Tropic
Tropic Skincare is an established, multi-award-winning, plant-powered, clinically proven, natural skincare company on a mission to create a healthier, greener, and more empowered world. This powerful drive to make a positive impact has seen Tropic grow from our founder and CEO, Susie, selling jam jars of Body Smooth at Greenwich Market, to one of the UK’s fastest-growing beauty businesses.
Our products are freshly made at our Surrey HQ, with ingredients sustainably sourced from tropical regions around the world, and certified vegan, cruelty-free and CarbonNeutral®. We also donate 10% of our profits to worthy causes such as building schools and planting trees, positioning ourselves as a socially responsible company whose mission extends beyond business.
Healthier. Greener. More empowered – that’s the Infinite Purpose behind everything we do at Tropic. There’s just one thing we’re missing, you!
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