Tropic Skincare - PR Coordinator
Date Posted: Monday 14th September 2020
Date Expires: Wednesday 14th October 2020
Tropic is proud to be a multi award-winning brand with a range of ground-breaking skincare and beauty products, freshly made in the UK using the most innovative, effective ingredients nature has to offer. Co-owned by founder and CEO, Susie Ma and Lord Alan Sugar, Tropic has been named one of The Sunday Times Virgin Atlantic Fast Track 100 companies and continues to grow from strength to strength.
We are passionate about creating beauty with a conscience. Certified Vegan, Cruelty Free, Carbon Neutral and with an inherent focus on driving our Infinite Purpose, we strive to be a force for good beyond beauty in everything we do to create a healthier, greener, more empowered World.
We are looking for an energetic, well-connected PR Coordinator to join our integrated marketing team, to help further grow the brand and be part of Tropic’s exciting future at our head office in Croydon.
The PR Coordinator’s job responsibilities will include:
- Day-to-day proactive press & influencer admin at Tropic HQ
- Work into Brand & PR Manager to co-manage and grow media & influencer relationships
- Work closely with in house dispatch teams and systems to manage and oversee all send-outs, in line with a seasonal strategy set out by the Brand & PR Manager
- Identify key news and product opportunities in relevant media and pitch collection stories and product stories to UK press, in line with the strategy directive
- Work as part of a fully integrated full service content and communications team, reporting to Brand & PR Manager to assist and plan all PR & marketing activity (e.g. events, press days, partnerships etc)
- Develop engaging and exciting PR materials including press mailers
- Prepare and run events & experiences
- Source partnerships/goody bag contents etc
- Participate and instigate press entertainment with key editors and contacts.
- Continue to grow a strong network of press contacts and ensure databases are monitored and consistently updated.
- Monitor daily coverage and compile industry news blasts to share with senior management.
- Analyse editorial coverage on a monthly basis, working to targets set out by the Brand & Manager
The ideal candidate will have:
- In-house and/or agency beauty PR and marketing experience
- Experience level - second or third job within beauty industry
- Well connected, very strong press, influencer & industry relationships at all levels
- Ability to work collaboratively and efficiently as part of an integrated multi-channel marketing team
- Strong knowledge of and experience in the UK media landscape across all platforms on and offline
- Strong experience managing press sample requests
- Passion for the beauty industry and understanding of Tropic brand identity and ethics
- Proactive, energetic approach to planning and execution
- Excellent communicator with the ability to manage conflicting priorities
- Pro-active character, capable of driving projects forward - with a hunger for inspiring new ideas
- Highly organised, energetic, adaptable to change
Other information:
- Full time role, Monday to Friday 9am-5pm
- £24,000 to £28,000 Depending on experience
- Office is conveniently located just 3 minutes’ walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon - both 20 minutes away.
- Position available immediately.
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