Tropic Skincare - Influencer Executive (London)
Date Posted: Tuesday 9th July 2024
Date Expires: Saturday 10th August 2024
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Job Title: Influencer Executive
Department: Marketing
Reports to: PR Manager
Location: Croydon/ Hybrid 2 days a week in the office with at least one day in Central London
Salary: Between £30,000 to £35,000 per annum depending on experience
About the Role
As Tropic Skincare continues to flourish, we're looking for a confident, organised Influencer Executive to join our growing PR team!
Reporting to the PR Manager, this role offers lots of room for career progression for a go-getter who drives results and acts as the ultimate brand advocate to influencers and the industry. You’ll be responsible for maintaining and nurturing relationships with influencers, discovering new influencers across various verticals and managing the thriving Tropic Creator Community. You’ll also play a big role in helping to plan and execute exciting PR events and creative mailers, as well as host one-to-ones with influencers on a regular basis.
This is the ideal role for an Influencer Executive who is passionate about skincare, spends a lot of time on social media, and can spot a trend before it takes off; so if this sounds like you, read on as this could be the role for you!
Key Responsibilities
- Influencer Liaison: Act as the primary point of contact for all influencer interactions. You will be expected to host in-person influencer meetings at least 1-2 days per week.
- Tropic Creator Community: You’ll manage our community of micro creators, ensuring they are the first to try our latest launches, acknowledging their birthdays and other life events and ensuring they know our values inside out, forging personal connections at the same time. You’ll create and implement strategies to grow TCC and measure its success.
- Paid campaigns: Work closely with the PR Manager to ideate and execute paid influencer campaigns, and work closely with the Digital Marketing Manager, social media team and other stakeholders to effectively amplify and measure success.
- Affiliate Marketing: Support the PR Manager in running the new influencer affiliate programme, ensuring influencers are joining and set-up for success.
- Creative Collaboration: Work with the wider PR team to develop creative mailer concepts and influencer assets, whilst staying true to our values as a sustainable brand.
- Events: Manage key elements of events, from guestlist to logistics, working closely with internal teams on creative touchpoints.
- Networking: Build and maintain relationships with key industry contacts, such as agents and attend industry events on behalf of Tropic.
- Reporting: Own reporting for all influencer activity. Utilise platforms like Tribe Dynamics to track performance, measure success and make suggestions to PR Manager to amplify, if required.
- General Administration: There will be an element of admin with this role, including developing target lists, ensuring the PR stock cupboard is always topped up, arranging gifting and cards to our influencer community for key life events, liaising with our dispatch centre to execute all send-outs and more.
What We're Looking For
- At least 2 years of industry experience; the ideal candidate will be currently holding a position as an Account Executive in an agency, or similar level in-house.
- A strong profile of working with beauty brands, (preferably skincare) is essential.
- Experience working on founder-led skincare and beauty brands is a plus!
- Strong events experience; well-established influencer relationships a plus.
- A confident communicator; must be confident in conducting 1-2-1 appointments.
- In-depth understanding of the influencer landscape and keeping on top of trends and competitor activity.
What We Offer
- Employment Type: This role is offered on a full-time contract, Monday to Friday, 9am to 5pm. Very occasional evening work will be required around key events and networking opportunities.
- Where we're located: Tropic HQ is located a short walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon.
- Hybrid Working: At least 2 days a week in the office as standard with a minimum of 1 day a week working in London for influencer meetings and industry networking events.
- Benefits: Generous annual leave, 24/7 well-being support, discounted gym membership, pension scheme, enhanced maternity/paternity leave (available after a qualifying period), exclusive skincare collection, 50% discount for family and friends, annual product allowance, free breakfast bar, access to retailer discounts, social events, well-being treats, on-site parking,and a cycle to work scheme.
About Tropic
Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day and the incredible response made her realise she had started something quite special.
We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in!
We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.
Apply now if you’re ready to join a vibrant team who believe beauty knows no bounds!
Tropic's Commitment to Equal Opportunities
Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity!
Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.
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