Here at NEOM we have big plans regarding the products and services we provide to our customers in the coming months and years. We are on a mission to elevate the customer experience across all touchpoints, understanding the NEOM customer, anticipating their needs and use data insights to drive our decision making. All marketing and communication activity will have a social-first approach and will support the brand growth as it pivots to a digitally focused business. We are creative, dynamic and aim to disrupt the market, across UK, USA & beyond.  Our products break boundaries and are much loved by our community – many of our customers citing they can’t live without NEOM. As a result of new international markets and growing activities, we are bolstering our PR gang so that we can spread the word far and wide and truly improve the wellbeing of the nation. 

The PR & Communications Assistant will support the PR & Communications Manager in all activities relating to PR, the role will have direct accountability for securing the best product placements in the places NEOM should be “seen” in. We are looking for a disruptive thinker, a tenacious do-er and someone who is passionate about wellbeing.  The role is pivotal in the day-to-day running of PR activities, influencer management and working internally to ensure NPD, campaigns and our product heroes are seen. 

Objectives and responsibilities

• For ensuring that the detailed planning documents for the PR activity calendar are accurate and detailed to ensure the smooth running of PR activities across in all territories
• Specifically develop and drive the product placement strategy for new product launches, overarching campaigns such as Christmas and giving new focus to our existing heroes. 
• The role will support on the selection and nurturing of the influencer network and gifting activities 
• The management, recruitment and developing of the NEOM Gang and it’s associated activities 
• Be instrumental in the execution of key events such as Wellbeing Festivals, IG lives, Store events and NEOM roadshows
• Work with 3rd parties to ensure products are seen in the very best places that add interest and intrigue for a customer
• Utilise and manage various PR tools to ensure the smooth and efficient running of gifting programme
• Responsible for the production weekly and monthly reporting on all PR activity in all territories, providing insight and recommendations for growth or optimisation of activity  
• Input into the wider business conversations on how to bring to life our products and benefits, driving a strong emotional connection. 
• Produce creative, disruptive press releases, events and gifting strategies to support product placement, editorial articles and influencer activity 
• Produce monthly reporting on spend vs budget and ROI analysis
• Work across the wider marketing team to ensure the plan is met, the required assets and supporting materials are produced and the PR activity lands well

Key skills required

• Highly creative and able to create disruptive ideas and activities that get demonstrable cut through 
• Proven experience of working in a commercially-focused DTC, product led business  
• Able to assess data, identify trends and gather insights 
• Proven ability to work independently and manage areas of a PR calendar 
• An understanding of US & European markets would be a distinct advantage

Personal Attributes

• Can do attitude and positive, growth mindset
• A news-hungry mentality that seeks out new opportunities
• Tenacious, motivated and passionate in building relationships, drive new connections and growing the network
• A desire to always exceed customer expectations and create best-in-class experiences
• Strong organisational skills and attention to detail 
• Be a team player, flexible, adaptable and able to manage a variety of tasks
• Good awareness of deadlines and able to manage workload independently 
• Analytical and hungry for driving commercial performance across the business
• Be able to thrive in fast paced business with a ‘start up’ mentality and approach

How to apply

• Please email your CV to Lucy. No agencies.
• We are an inclusive employer with equality, diversity, and fairness at the heart of our values. We welcome applications from individuals from diverse backgrounds and are committed to promoting fair participation and equality of opportunity for all our job applicants.
• Please note we will only be able to reply to applications that have been successful in being shortlisted. If you have not heard back from us within 14 days, we are sorry but you have not been successful this time.

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