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ALL PR AND MARKETING | BEAUTY | IN-HOUSE PR AND MARKETING

The Ordinary - Culture & Community Specialist, UK and Ireland (London)

Date Posted: Thursday 25th April 2024

Date Expires: Sunday 26th May 2024

The Ordinary - Culture & Community Specialist, UK and Ireland (London)

ABOUT THE JOB

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE'RE LOOKING FOR

We are looking for a Community & Culture Specialist, UK & IRE (The Ordinary) who will lead the implementation of seeding strategies and build noise where we are currently “not talking” with non-beauty related verticals. This position will support the Communications Senior Manager UK & IRE and Community & Culture Manager, Global.

WHAT YOU'D BE DOING IN THIS ROLE

  • Align with key tastemakers within the region to build rapport and introduce them to products
  • Grow word of mouth recommendations via community communication and create moments of crave over traditional storytelling
  • Create deep connections with tastemakers who are leaders in culture, meeting regularly, and building long-lasting relationships
  • Create a regionalised culture calendar to align product gifting and partnerships
  • Report on culture activity and relationships status on a regular basis
  • Build community plans within regional relevant culture verticals, initiating plans and tactics to celebrate communities within their sub-genre
  • Execute brand tactics to continually increase reach, awareness, and brand equity
  • Oversee and direct the regional product seeding platform to identify UGC content drivers, inform briefs, and strategies to support brand intrigue
  • Core focus to be micro communities and culturalists with a following lower than 5k
  • Create a pipeline of key calendar events, product support, and noise messages for the region
  • Ideate, plan, and execute regional community eventing to align with culture and it’s velocity
  • Contribute to Global Community & Culture brainstorms to drive the business forward

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

  • 2-3 years experience in a similar role (Senior Executive, Junior Account Manager, Assistant Manager etc.)
  • Immersed in culture and you excel being away from your desk! (at store openings, music events, community events etc.)
  • Advanced user of all major social media platforms, understanding capabilities, and evolutions
  • Experience planning and managing small scale events
  • Solid organizational and time management skills, detail-oriented, and ability to focus and work efficiently in a demanding, fast-paced environment
  • Excellent interpersonal, communication skills both written and oral, and ability to work with all levels of staff and management
  • Open-minded and inclusive relishes the idea of communicating with audiences of all backgrounds, gender, and personal style

WHAT YOU'LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

  • Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
  • 6 months of paid time off for new parents (inclusive of all genders).
  • Work from anywhere 4 weeks per year.
  • A hybrid work model (for applicable roles).
  • Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
  • Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
  • Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
  • A generous discount on DECIEM products for you, your family, and your friends.

No recruitment agencies

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The Ordinary - Culture & Community Specialist, UK and Ireland (London)
Company: The Ordinary

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