Date Posted: Monday 15th January 2024
Date Expires: Friday 16th February 2024
Social is a big focus for The Handbook in 2024 and we are seeking a talented and experienced content creator with knowledge of the beauty and fashion sectors and a passion for London life to join our team as Social Media Manager.
Ready to take our rapidly growing social media channels to the next level, the ideal candidate will have a track record of developing effective social media strategies and will be responsible for managing, creating and curating sensational content, engaging with our audience, and driving brand awareness through our social media platforms.
The ideal candidate should have an exceptional eye for imagery and video, strong understanding of social media trends, excellent communication skills and a creative mindset.
In line with continuous growth of The Handbook editorial platform, the candidate will be a natural storyteller, creating on point visuals that reflect the brand’s editorial identity, whilst also delivering content strategies to support our flourishing commercial partnerships.
About Us
The Handbook is one of the UK's leading luxury digital destinations, editing the most influential fashion, beauty, interiors, travel, culture and entertainment news alongside insider guides to the latest on London’s food and drink scene. The Handbook reaches 1.6 million unique views monthly delivering addictive first-to-drop content, from shopping edits to reviews, interviews and more.
Our team is everything – we pride ourselves on collaboration, communication and a great culture. As a growing small business, human fit is essential. We value in-person interaction and our talented humans work seamlessly to refine and tailor The Handbook brand, ensuring we deliver both exceptional content and service. To celebrate, we host regular team socials, plus weekly fizz and beer pong as a regular fixture to wrap our working week.
Role Responsibilities:
CHANNELS
- Tik Tok
- X
- Plus launching new social media channels for The Handbook as deemed appropriate
CONTENT CREATION + CURATION
- Creating, curating & editing on point and flawless content for The Handbook audience in line with brand guidelines
- Diversifying content formats and incorporating video across platforms
- Writing inspiring content captions to pique audience interest
- Building and nurturing The Handbook social communities
- Laying down engaging content calendars 2 weeks ahead of live dates
- Scheduling social media posts to ensure regular content drops at high traffic moments
CONTENT STRATEGY + BRAND IDENTITY
- Identifying opportunities to take the brand’s social channels to next level
- Delivering clear brand strategies across all existing social media channels to increase brand awareness and engagement, e.g. Instagram, Tik Tok, Facebook, X
- Staying abreast of trending topics and trends relevant to or viable for The Handbook channels
- Staying abreast of platform functionalities and incorporating new feature updates into content delivery
- Regular analytic review and reporting across all channels
- Providing regular competitor analysis to ensure The Handbook is positioned at the forefront of the industry
- Establishing and/or maintaining social media brand guidelines
COMMERCIAL MONETISATION
- Incorporating commercial strategy across all social media channels to drive turnover
- Utilising affiliate programmes to track and monetise posts
- Analysing The Handbook social audience profile and opportunities for growth
- Identifying and partnering with key influencers to drive social awareness
- Managing all content briefs and contracts for social partnerships
- Utilising social listening tools to review post performance and deliver reports across editorial and partnership content drops
Who You Are:
- 2+ years social media experience with proven case studies
- Experience running channels within the fields of fashion, beauty, lifestyle
- Content creator
- Adept at video editing for social
- Skilled with scheduling and analytics tools
- Creative thinker
- Aesthetic flair
- Multi-tasker
- Ability to work seamlessly with editorial and commercial teams
- Existing industry-based network of influencers, PR agencies and brands
What You Get:
- Competitive £30k+ base salary depending on experience
- Full time position – flexible work considered for the right candidate
Hiring Process:
- Video call meet + greet
- Short case study project
- Face-to-face interview
No recruitment agencies
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