The Handbook - Commercial Lifestyle Writer & Content Creator (London)
Date Posted: Tuesday 9th September 2025
Date Expires: Friday 26th September 2025
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The Handbook - Commercial Lifestyle Writer & Content Creator
Application deadline: 26th September 2025
All CVs should be sent via email to robyn@thehandbook.com with the subject: Commercial Lifestyle Writer & Content Creator. Applications with cover letters and portfolio links will be prioritised. ________________________________________
The Handbook is seeking a talented and creative Commercial Lifestyle Writer & Content Creator with specialised knowledge of the London scene to join our growing in-house content team.
We are looking for a gifted partnerships writer who is also comfortable and confident presenting to camera. Willing to feature across all our channels you will be an ambassador for The Handbook, capturing engaging, high-quality social content from the best food, culture and lifestyle spots across London.
Well-versed in SEO and AI search, the ideal candidate will have a talent for proactively seeking out industry news, an impressive network of contacts to leverage, and a proven track record of creating high-trafficking, searchable digital content - bringing the necessary skills to the table to help take our website and social partnerships to the next level.
Confidence, high-pace output, organisation, attention to detail and excellent communication are imperative. Journalism and social media content creation experience within the luxury sector - and a passion for London life - are an absolute must.
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About us
The Handbook is one of the UK's leading luxury digital destinations, editing the most influential fashion, beauty, interiors, travel, culture, and entertainment news, alongside insider guides to the latest on London’s food and drink scene. The Handbook reaches 1.6 million unique site views monthly and has a fast-growing social media following, delivering addictive first-to-drop content, from shopping edits to reviews, interviews, and more. Our team is everything – we pride ourselves on collaboration, communication, and a great culture. As a growing small business, human fit is essential. We value in-person interaction, and our talented humans work seamlessly to refine and tailor The Handbook brand, ensuring we deliver exceptional content and service. To celebrate, we host regular team socials, including fizz and beer pong as a regular fixture to wrap up our working week.
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Role responsibilities include:
- Write engaging and shareable partnership and editorial content that appeals to The Handbook audience and drives traffic to our website and social media platforms.
- Conduct thorough keyword and AI research on a variety of food, culture, and lifestyle topics to generate unique content ideas and subject themes. This foundational work will guide our content strategy to ensure we create what our audience is actively looking for.
- Optimise content for SEO and AI search to improve search engine rankings and increase organic traffic.
- Monitor and analyse the performance of content using analytics tools to identify areas for improvement.
- Proactively create and feature in original content for The Handbook's social media channels (Instagram, TikTok), including being comfortable presenting to camera.
- Stay up to date with the latest trends, news, and developments in the food, culture, and lifestyle industries.
- Collaborate with other team members, including editors and designers, to ensure the quality and accuracy of the content.
- Proofread and edit content to ensure grammatical accuracy and adherence to our brand guidelines.
- Affiliate integration within all relevant content.
- Support the Digital Editor in the management of all freelance/contributor partnership commissions and content.
- Attend regular editorial planning meetings.
- Provide regular competitor insight to ensure The Handbook is positioned at the forefront of the industry.
- Act as a voice and vision for the brand, representing The Handbook at industry events.
Who you are:
- 2+ years digital journalism experience
- Talented writer and content creator with a strong portfolio
- Proven experience in partnership content writing and creation
- Proven understanding of SEO/AI search optimisation
- Comfortable and confident presenting to camera
- Creative thinker
- Organised with impeccable attention to detail.
- Personable and dynamic.
- Obsessed with food, drink, and London life!
What you get:
- Competitive £26k+ base salary (DOE)
- WFH Fridays
- Opportunities for career progression within a fast-growing digital magazine
- Access to industry events, trips and perks
Hiring Process:
- 15-minute video call meet + greet.
- 15-minute video call with Digital Editor.
- Written and video task.
- 45-minute face-to-face meet in the Wandsworth office.
If you are passionate about content that traffics and have a proven track record in creating engaging commercial, editorial and social media content, we would love to hear from you. Apply now to join our team!
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