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ALL PR AND MARKETING | ACCOUNT EXECUTIVE | IN-HOUSE PR AND MARKETING | HOMES / LIFESTYLE

The Cambium Group - PR and Influencer Marketing Executive

Date Posted: Friday 24th March 2023

Date Expires: Tuesday 25th April 2023

The Cambium Group - PR and Influencer Marketing Executive

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple e-commerce platforms. Our vision is to provide the best service to customers during key events in their life. We believe that their shopping experience as they navigate those big, once in a lifetime milestones, should be exciting, positive and special; we help them make memories.

We started as the home of wedding gift lists - but now The Cambium Group encompasses so much more, supporting customers through life’s milestones every step of the way. Through our flagship brands The Wedding Shop, The Wedding Present Company and Prezola, we help engaged couples build their dream gift lists with an obsessive focus on gold star customer service at every touch point: from our luxury showrooms to our cutting edge tech platforms. Powered up by our long-term investors Phoenix Asset Management, and with a focus on innovation and digital marketing, we’ve now applied these values to new markets too, bringing one of the UK’s leading wedding planning platforms, Rock My Wedding, to the group, along with lifestyle shopping destination The Homeware Outlet. Our newest venture, LittleList, is set to revolutionise the baby gifting market in 2023.

A key ingredient of our success is our close-knit and fun company culture: we’re extremely proud of the 170 (and counting!) talented Cambium team-mates. With family very much at the heart of how our brands function, it’s important that our team feels like one too.

We’re looking for a bright and ambitious PR & Influencer Marketing Executive to help develop and champion our PR & Influencer strategies in order to reach new audiences, as well as execute our email marketing strategies to current customers. There will be lots of opportunities to work across a breadth of campaigns in a fast-paced environment and you’ll be expected to develop and execute ideas within multiple communications projects at the same time and to a high standard. This is an exciting opportunity for someone who wants more responsibility and exposure to a variety of different communications campaigns and brands.

What you will do:

Work closely with each of the brand's content and marketing executives to execute the PR, Influencer and email marketing strategies. Reporting to the Group’s Marketing Manager you will manage the day-to-day responsibilities for press and influencer management as well as support the rest of the team with customer email campaigns.

Responsibilities:

  • Take the lead on PR and Influencer campaigns end to end, ensuring deadlines are met. Including research, liaising with press and influencers and agreeing on paid activity and execution
  • Keep the press contacts database up to date.
  • Work with campaign and content executives to support on emails to customers
  • Oversee the constant tracking of all influencer work and press outreach.
  • Work with sales, customer care and product teams to create and deliver automated marketing and service communications.
  • Ensure consistent delivery of full end-to-end campaign performance management, anything from monitoring to reporting, and administration will sit with this position.
  • Write and create press releases and pitches to send out to relevant publications.
  • Execute a test-and-learn approach, collate findings and report back into an actionable format for future development and process improvements.

Skills Required:

  • Excellent stakeholder management.
  • Experience using social media for Influencer research and engagement.
  • Experience with press relations management.
  • Highly analytical and able to interpret test data into actionable insights.
  • Solid understanding of automated email marketing.
  • Planning, organisation and prioritisation skills are key.
  • Attention to detail and an excellent proofreader.
  • Highly creative with a can-do attitude.
  • An amazing team player who can work cross-functionally to get the right outcome for the customer.
  • Adaptable to change and enjoys working in a fast-paced environment.
  • Builds and maintains positive relationships and rapport with both internal and external stakeholders.
  • Ability to prioritise and re-prioritise quickly depending on the business needs to reach key KPI’s.
  • Comfortable with reporting on the success of campaigns.
  • Strong communication skills, both in person and in writing with an ability to adapt writing style for various target audiences, formats, and channels.
  • Excellent personal time management.
  • Photoshop or Canva to create high-quality branded content.
  • Excellent knowledge of Mailchimp, Mandrill is desirable with the ability to learn new systems.
  • Experience working in a PR/Marketing role.

Benefits:

  • 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service.
  • Annual Bonus Scheme
  • Cycle2Work
  • Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Emma Bridgewater, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands).
  • Discounted Private Healthcare
  • A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options.

Contract: Full time (5 days a week, Mon-Fri, 9:00am-5:30pm)

Salary: Competitive, plus a generous annual bonus

Hybrid working: This role is office based with some flexibility to work from home up to 2 days a week.

If all this sounds like you then we definitely want to hear from you. Alongside a CV application, we are asking candidates to submit a cover letter so we can understand more about your personality, experience and what excites you about working for The Cambium Group. Feel free to also send us examples of your previous work too, we’d love to see what you can do.

 

 

Apply here

 

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The Cambium Group - PR and Influencer Marketing Executive
Company: The Cambium Group

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