Role Summary

The Marketing & Content Coordinator supports the execution of Tatcha's marketing and communications activity across brand campaigns, content, and influencer programmes. The role is responsible for managing user-generated content (UGC), coordinating marketing operations, supporting campaign delivery and providing operational support across relevant functions.

Creator Content & UGC

• Own the UGC programme using Duel (or equivalent) to source high-quality content for paid and retail channels.
• Identify and recruit new UGC creators aligned to brand and campaign objectives.
• Manage creator outreach, briefing and content approvals via the platform.
• Monitor performance and identify opportunities to optimise future content.
• Identify emerging content trends across TikTok, Instagram and YouTube.
• Recommend UGC and creator concepts for upcoming campaigns.
• Share competitor creative examples.
• Research and identify brand-aligned influencers for organic & UGC coverage.

Brand Marketing

• Own and maintain the UK Marketing Masterplanner.
• Coordinate branded asset requests with Global and Design Hub teams.
• Manage the Product Detail Page (PDP) briefing process.
• Cascade global tool kits, key product messaging and claims to cross-functional teams.
• Coordinate NPD sample requests with Global Product Marketing and Supply Chain.
• Represent UK market requirements during toolkit development where required.
• Manage central marketing product inventory.
• Support beauty boxes when required.
• Support delivery of consumer events and brand experiences.
• Coordinate product send-outs and campaign logistics.
• Research competitor activity, media trends and creator opportunities.

Reporting

• Support reporting across influencer and marketing activities.
• Research and track competitor activity, media trends and creator opportunities.
• Monitor campaign performance and recommend content opportunities.

Budget

• Raise purchase orders.
• Maintain budget & accrual trackers.
• Support invoice processing and finance administration.

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