Superdrug is hiring a Social Media Marketing Manager.

Role Purpose:

• To understand trends, customers’ needs and deliver effective and engaging marketing communication through Social Media, in line with business objectives and strategy.
• The primary objective is to drive awareness for Superdrug and acquire new customers through Social Media that results in an increased level of engagement and loyalty online. Aimed to ultimately to drive traffic and sales to Superdrug.com, the role will also help build commerce capability in social platforms as a long-term objective

   

A typical day in this role includes:

• Leading and managing the social media strategy for Superdrug main social channels and local store pages including, but is not limited to Facebook, Instagram, Twitter, Tiktok and Snapchat with the primary objectives of driving brand awareness, growing our social followers, engagement and increasing customer conversion that ultimately results to traffic to Superdrug.com and sales
• Leading and creating the content strategy for Superdrug main social channels in line with commercial and business objectives while keeping a very close eye on social media trends to create reactive and tactical content
• Monitor and regularly report social media performance through combination of social media listening tools and other internal social tools. Identify and implement plan of actions based on performance, as needed.
• Providing guidance to stores social channels and producing bespoke content and sharing best practices
• Leading social marketing projects within the business, from supporting seasonal or brand campaigns, working with the online community – online media channels and influencers alike, to the trial of new social media platforms to deliver new and incremental social media followers to the business
• Leading the business when it comes to industry research, trend spotting and development into emerging social communication channels to push Superdrug as a digital frontrunner in Health and Beauty
• Managing Social media competition strategy and co-ordination with legal, CRM and Superdrug.com teams.
• Supporting all commercial categories across channels by focusing on business strategy whilst creating engaging content and reacting constantly to changing customers’ needs
• Collaborating with the Own Brand & Exclusive team to develop and deliver marketing communications that meet strategy and plans.
• Managing, reviewing and challenging the performance of external agencies against agreed KPIs
• Superdrug stakeholder co-ordination – management of internal relationships to promote Wellbeing and Beauty and presenting to Senior management including our CEO and parent company.
• Working with suppliers on joint and complementary social media evently support to maximise social media presence
• Line management of the Social Media Marketing Assistant, Executive and Social Media Apprentice.
• Managing budget, costs and income, for all Social Media platforms.
• Help explore and build commerce capabilities within existing social media platforms

   

This job is a good fit for you if:

• You understand, love and enjoy the ever-evolving world of Social Media
• Enjoy creative work and creating content
• Love discovering and keeping up with trends
• Love working with big brands playing in a fast-paced retail environment
• Love analysing data to constantly review what works in social media
• Enjoy building strong working relationships and motivating teams to deliver outstanding results
• Enjoy planning and organizing social-led projects
• Love managing a team

   

What you’ll need:

• Significant experience in social media marketing within a fast-paced retail environment
• A very good understanding of social media principles (organic as a minimum and paid is a plus)
• Hands on experience in any creative field with experience in content creation and management is a must
• Experience and/or understanding of commercial goals and strategies and how this fits in social media
• Good understanding and interpretation of social media trends in the health and wellbeing and skilled at leveraging customer insights
• Experience in managing a team is a must
• Experience in handling multiple projects
• Strong analytical skills
• Ability to influence at all levels
• Strong interpersonal skills
• Excellent attention to detail
• Excellent communication skills: written and verbal, including presentations
• Confident and Energetic

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