Superdrug - Marketing Manager Exclusives, Premium and Beauty Services
Date Posted: Tuesday 22nd February 2022
Date Expires: Tuesday 22nd March 2022
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Role Purpose
Build Superdrug as a top destination for Exclusives (Health and Beauty), Premium Beauty and Beauty Services (Beauty Studio)
This role is primarily split into three key objectives
- Build and manage the overarching Exclusives campaign with the objective to increase awareness and trust of key Exclusive Health and Beauty products and ultimately drive conversion
- To own, lead, scope opportunities and build Marketing support to drive awareness and credibility of Superdrug as a top destination for Premium Beauty among potential Premium beauty suppliers and shoppers
- To lead and manage marketing support for Beauty Services through the line (operational and customer-facing included
Here's the exciting bit…a day includes
Leading, nurturing and exploring opportunities to grow the Exclusives part of GOBE within Health and Beauty
Working with suppliers, buyers and key internal stakeholders to make sure we protect our Exclusives business/brands against top competitors and other pure players by scoping and building organic and paid Marketing support
Working with Exclusives supplier to tailor / come up with bespoke Marketing support offline and online and scope for potential funding for paid Marketing activities
Exploring co-funded activities i.e., support E10 with “Only At” Marketing campaign
Supporting the Commercial Premium Beauty and Fragrance Team to build tailored Marketing plans and attract Premium Beauty brands and give them the support to grow within the SD business – this role will own scoping for opportunities for this area
Creating and managing short- and long-term strategies according for Beauty Studio brand plans to drive key objectives Beauty Services
Reviewing and ensuring that all POS on an event-by-event basis is in line with the brand guidelines for Beauty Services
To work cross functionally in an integrated manner with the Beauty Services commercial and Operations Team
Oversee, develop & review creative briefs for all marketing assets from POS to social media to ATL media that bring more customers to our stores and to our power brands within personal care & Healthcare.
Ensure that all marketing activity is monitored, and campaigns are evaluated, and ROI is measured. Share key findings with the broader business and make recommendations for improvements going forward (for Exclusives, Premium and Beauty Services)
Consistent collaboration and management of various external agency partners in an effective and professional manner to deliver on supporting activity across social media, point of sale, PR, and paid media (for Exclusives, Premium and Beauty Services)
To effectively line manage the assistant marketing manager for Beauty services and potential 1 additional head count later on.
To ensure spend is best used, tracked regularly, and delivering best ROI and in line with budget commitments for all areas
What you’ll need:
- Significant experience in brand marketing within a fast-paced retail environment
- Experience in premium beauty is a plus!
- A good understanding and experience in campaign management, brand development and working cross-functionally
- Experience and/or understanding of commercially goals and developing insight-based strategies
- Good understanding of beauty industry / marketing is a must
- Experience in scoping and securing income / funds for Marketing activities is preferred
- Experience in creative development- creating asset briefs and guidelines
- Experience in managing a team is a plus
- Experience in handling multiple projects
- Strong analytical skills
- Ability to influence at all levels
- Strong interpersonal skills
- Excellent attention to detail
- Excellent communication skills: written and verbal, including presentations
Here's what's in it for you
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
- We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
- 2 staff discount codes for yourself and a family member or friend
- 30% discount on Superdrug Own Brand Products both in store and online
- Currently we are working from home in line with government guidelines When we are able you will be working in a stylish, modern and collaborative office close to East Croydon Station
- Company pension matching and bonus
- Unrivalled Learning and Development programmes
- Come and be part of something special.
- Hours: 37.5 | 9.00am - 5.30pm
To apply please email your CV to Saarah.
For information on how we manage and store your data please go to superdrug.jobs
Location: Superdrug Head Office, 51 Sydenham Road, CROYDON, CR0 2EU
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