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Studio Ellis - Content Marketing Manager (London)

Date Posted: Wednesday 15th May 2024

Date Expires: Sunday 16th June 2024

Studio Ellis - Content Marketing Manager (London)

About Us:

Studio Ellis are a British bridal brand with over 110 years of living heritage. Moving into our 4th generation, we are dedicated to creating timeless pieces with a modern twist.

We were recently named Best Bridalwear Supplier (UK) at the industry’s leading awards and take a huge amount of pride in our work.

The Role:

We are looking for a Content Marketing Manager. Someone with a real passion for creative content making and a love for fashion. Our ideal candidate has strong design skills & an analytical mindset. We want you to really take control of our D2C communication channels and drive our business growth.

Key Responsibilities:

  • Ownership of all Ellis Bridals & Kelsey Rose content channels
  • Create & implement strategy to make Ellis Bridals & Kelsey Rose must-know names in the bridal market amongst consumers
  • Identify target audiences, market trends, and competitive landscapes to create innovative campaigns across all online platforms that resonate with potential and existing customers.
  • Work with wider marketing team to ensure cohesive approach across D2C & B2B markets
  • Overseeing performance and delivery to ensure targets are met across all brands
  • Manage marketing budget

Job overview:

  • Proactively pitch new ideas that align with our brand identity across key channels; Instagram, Facebook, TikTok & Pinterest
  • Craft original content, catered to various social media platforms (Instagram, Pinterest, TikTok, Facebook, etc) that aligns with our brand identity
  • Creation and management of monthly and weekly social content calendars to ensure the successful delivery of captivating content
  • Work with wider team on partnerships & influencer strategy
  • Daily engagement with audience across all platforms
  • Scheduling, designing and writing engaging email campaigns
  • Driving the acquisition of new newsletter sign ups
  • Optimisation & segmentation of data
  • Establish user flows for seamless UX across all channels
  • Photoshoot production for social content creation days including arranging models, locations, themes and monitoring budgets
  • Project lead on shoot days
  • Develop and execute holistic strategies across e-commerce, paid advertising, CRM and SEO.
  • Manage paid Ad campaigns
  • Monitor and analyse website analytics, social media insights, and campaign performance data to derive actionable insights and make informed decisions based on data, adjusting strategies and tactics to optimize performance and achieve KPIs.

Role requirements:

  • 3 – 5 years’ experience in managing and leading digital marketing efforts across various channels
  • Experience in social media execution/community building, content execution, and storytelling
  • A strong understanding of various digital marketing strategies, including SEO, PPC, social media marketing, email marketing, content marketing, and influencer partnerships.
  • Proficiency in using analytics tools to track and measure digital marketing performance, deriving insights, and making data-driven decisions.
  • Familiarity with on-page and off-page SEO techniques, keyword research, and optimisation strategies to improve organic search rankings.
  • Stay updated on the latest digital marketing trends, emerging technologies, and industry innovations.
  • The agility and flexibility to work in a small, fast-moving team and a growing business
  • A strategic mindset to align digital marketing efforts with overall business goals, drive growth, and adapt strategies as needed.
  • Excellent written and oral communication skills with the ability to deliver presentation and proposals to the Executive team
  • Excellent copywriting skills, strong attention to detail and a visual eye
  • Proficient use of Adobe programmes or Canva
  • Alignment with the Studio Ellis brands
  • Ideally have a bridal or fashion background
  • Proactive approach and keen to take on new tasks and responsibilities

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Studio Ellis - Content Marketing Manager (London)

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