As a Senior Account Executive your role is to support the wider team with the daily running of your client accounts as well as starting to take ownership of your own, smaller accounts.

Your role has a strong focus on media and influencer relations, generating positive news coverage in broadcast, print and online media as well as building strong and trusted relationships with your clients.

Your time is shared between the following areas:

• Client Responsibilities
• PR & Media Relations
• Managing Junior Employees
• Company Responsibilities

Clients Responsibilities:

• Able to develop integrated PR plans, ready to be reviewed by line manager
• Detailed preparation for client meetings ensuring relevant documents are ready
• Attendance and active participation in client meetings; display knowledge and enthusiasm for client’s brand
• Draft contact reports for line manager approval
• Ensuring own actions from clients meetings are followed through and deadlines met
• Ensure junior employees are on track to deliver against their actions
• Prepare weekly / monthly client reports, without mistakes, ready for sign off
• Build trusted relationships with clients through regular contact and provision of ideas and counsel
• Facilitate projects on time, on budget and in line with expectations
• Manage budgets and develop understanding of budget development. Start to manage own project budgets
• Be the go-to person for clients by providing excellent service and consultation
• In-tune with the client, able to highlight issues before they become a crisis
• Ability to manage own time while being flexible to client demands

PR & Media Relations:

• Gain thorough understanding of media landscape for each client
• Actively ensure pertinent news and relevant competitor stories are monitored, highlighting opportunities for client participation where possible
• Confident in suggesting key / new media that are relevant to each client
• Draft and keep records of media lists; know which contacts are tier 1 for each client
• Draft releases with accuracy ready for checking with line manager
• Fully understand what each media title wants to ensure tailored approach
• Proactively pitch to media, following up and tracking responses
• Share tips on successful media relations with junior team members
• Meet journalists face to face (when safe to do so!) to get to know them better suggest 2 meetings a month
• Draft competition copy to 100% accuracy
• Draft photo briefing documents and photocall notices and assist with shoots
• Thorough understanding of social media platforms and how to engage with them
• Stays up to date with influencer space, understands latest policies / etiquette when using influencers
• Follow all relevant contacts / tweets / influencers, commenting where appropriate

Managing Junior Employees:

• Take active interest in the development of juniors
• Provide support and guidance on a daily basis but ensure own workload is managed
• Delegate work, providing detailed briefing and clarity on deadlines
• Ensure they have the tools and resources they need to do their job
• Highlight areas of training need to line manager
• Highlight any issues ahead of time

Company Responsibilities: 

• Attend industry events and networking opportunities (when safe to do so!)
• Contribute to ideas to market the agency to new clients
• Identify new business opportunities
• Active participation in brainstorms
• Help prepare and contribute to pitch documents; attend pitch presentations
• Help ensure the office looks client-ready
• Keep an eye out for potential employees
• Be an advocate for Stellar PR within the wider industry

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