Sisley Paris are looking for a hard-working and motivated PR Executive (Maternity Cover) to join the fast-paced in-house PR department at our central London head office. The PR Executive will work closely alongside the Head of Marketing & PR, liaising with journalists, influencers and industry experts on a daily basis and maintaining stand out press coverage for Sisley. We are looking for someone who is passionate about all things beauty and has a creative and innovative flair.

Roles and responsibilities:

• Support the Head of Marketing & PR in implementing the UK PR strategy, ensuring all launches are executed to a high standard
• Handle all press enquiries quickly and efficiently
• Manage and implement all daily press send outs and larger scale mailers
• Save all press coverage daily and create regular coverage reports to share with the internal and global team
• Regular analysis of print and web coverage using DMR platform
• Monitor all social coverage using Campaygn and create regular reports to showcase results
• Build up contacts with regional and Irish press and maintain good regional press coverage.
• Build relationships with Beauty Assistants and junior press
• Placing and managing all stock orders for Head Office and press events/mailings
• Regularly update and manage the press and influencer database
• Support with all PR events, campaigns and press trips
• Research exciting and new venues to host events – keep up to date with new openings
• Liaise with suppliers and be able to negotiate in line with budgets
• Work on event debrief reports to share with the wider team
• Work closely with global social team to ensure best in class coverage for UK PR events
• Communicate with the global PR team on a regular basis
• Support on outreach to influencers and research new influencers to work with for gifting or campaigns
• Support on outreach to journalists to secure coverage for the brand across all media touchpoints and increase qualitative press coverage
• Sourcing and implementing creative mailers and gifting, considering innovative new ideas to generate organic social media coverage
• Regular competitor analysis to strengthen knowledge of the beauty landscape
• Create seasonal/thematic press releases to gain coverage on existing/cult products
• Ensure all google drive folders are regularly updated and organised – image library, press releases etc
• Ongoing research in beauty pages in print and online and proactively pitching feature ideas.
• Work collaboratively and creatively with the marketing teams on NPD launches and influencer partnerships.
• Manage and develop relationships with beauty assistants and writers at key press titles
• Raise PO’s and ensure invoices are paid in a timely manner. Also ensure the PO tracker and Mastercard log are regularly kept up to date
• Ongoing competitor analysis and understanding of wider beauty landscape and trends
• Manage micro influencer platform Skeepers, set up campaigns and manage product send outs, ensure the global and PR files are up to date with content

Skills And Qualifications:

• Educated to degree level or equivalent
• Minimum of 1-2 years’ beauty PR experience
• Influencer and press contacts
• Proficiency in Adobe Creative Suite is preferred
• Strong writing and communication skills

No recruitment agencies

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