Shiseido Group (Dolce & Gabbana Beauty, Shiseido, Designer Fragrances, Serge Lutens and Clé de Peau Beauté) is looking for interim freelancer support in the role of Temporary Account Manager who will help the team over a busy period and report to the PR Manager. 

• Work with Marketing, Digital and PR Assistant to create competitor reports for all key launch and press activity 
• Day-to-day liaison with Global Communications, including delivery of all required assets, liaison with EU logistics and marketing team
• Draft all event recaps for approval by the PR Manager
• Create Influencer seeding and collaboration lists for DG International and FH approval per launch 
• Work with PR Manager to complete DG pitch charts and PR Kit forecasts per launch; liaising with International to ensure that stock and assets are ordered and delivered. 
• Liaise with Operational teams to ensure critical paths are met   

Press Relations 

• Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI
• Supporting the PR Manager, work to achieve annual editorial coverage and business KPIs
• Cultivate and maintain strong press relationships 
• Manage the execution of PR & Communications initiatives, including product launches & strategic events
• Draft and disseminate seasonal email blasts to press to ensure DG & Shiseido is always top of mind with target publications 

Influencers

• With the PR Manager, establish a long-term influencer outreach strategy in order to secure high profile endorsement for Shiseido; work to FH stipulations re Influencers for DG
• Identify opportunities to expand the Shiseido sphere of influence beyond the traditional beauty influencers in line with brand DNA
• Work with the PR Manager to manage all commercial activity with marketing on all paid-for campaigns with Influencers, liaising with Digital and Marketing teams  
• Identify up-and-coming influencers who are relevant to both brands  
• Work to achieve annual social media coverage KPIs related to blogger and influencer coverage

Person Specification:

Essential

• Solid proven experience in Beauty PR including good relationships with national beauty press (print, broadcast, online)
• Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers and vloggers
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail
• Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines
• Experience with artist relations in the UK 

Desirable

• A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking
• Prior exposure to Facebook, Twitter and other social networks in the work context / Working with Digital, Marketing and International teams 
• Experience across luxury, skincare, colour and fragrance pillars
   

All CVs should be directed to Shiseido PR Manager Caroline Pugh.

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