Job Purpose

Following direction and guidance from the PR Manager, execute the SHISEIDO, Serge Lutens & Clé de Peau Beauté Communications Strategy in the UK with the aim to enhance brand love and awareness with press, celebrities, makeup artists and key influencers.

Key Responsibilities

1.     Press Office

• Work with PR Intern to take ownership of all PR monitoring & reporting for all brands. Create monthly editorial reports for both internal circulation and EMEA requirements
• Work with Marketing, Digital and PR Assistant to create competitor reports for all key launch and press activity 
• Day-to-day liaison with Global Communications, including delivery of all required assets, liaison with EU logistics and marketing team
• Draft all event recaps for approval by the PR Manager
• Create Influencer seeding and collaboration lists based on own research 
• Work with PR Manager to complete Brand pitch charts and PR Kit forecasts per launch; liaising with International to ensure that stock and assets are ordered and delivered. 
• Work with PR Intern to liaise with Operational teams to ensure critical paths are met  
• Work with PR Intern to manage PR cupboard stock and pre-series for new launches, within allocated budget 
• Work with PR Intern to ensure all press mailers are sent out in time to meet the deadlines of varying lead times 
• Work with PR Intern to manage the timely send out of all press mailers to meet the deadlines of all lead times 
• Organise Press and Influencer trips (travel / accommodation) alongside PR Manager and with EMEA / Global contacts
• Managing Budgets for all Brands alongside PR Manager, to ensure that all costs, PO’s and invoices are updated each month
• Raise PO’s using SAP for all PR Department costs

2.    Press Relations

• Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI
• Supporting the PR Manager, work to achieve annual editorial coverage and business KPIs
• Cultivate and maintain strong press relationships, Influencer Relationships and MUA contacts
• Manage the execution of PR & Communications initiatives, including product launches & strategic events
• Work with PR Intern to draft and disseminate seasonal email blasts to press to ensure SHISEIDO, CPB and Serge Lutens are always top of mind with target publications. Be aware of seasonal trends in order to build stories
• Work with PR Intern to manage  image and sample requests 

3. Influencers

• With the PR Manager, establish a long-term influencer outreach strategy in order to secure high profile endorsement for SHISEIDO & CPB; work to Brand stipulations re Influencers for Serge Lutens
• Identify opportunities to expand the SHISEIDO sphere of influence beyond the traditional beauty influencers in line with brand DNA
• Work with the PR Manager to manage all commercial activity with marketing on all paid-for campaigns with Influencers, liaising with Digital and Marketing teams  
• Identify up-and-coming influencers who are relevant to both brands  
• Work to achieve annual social media coverage KPIs related to blogger and influencer coverage
• Work independently and alongside PR Manager & PR Assistant to create individual Influencer contracts
• Network with Influencer Agents and Management teams to develop commercial and organic relationships 
• Be the TRIBE account manager 

Person Specification

Essential

• Solid proven experience in Beauty PR including good relationships with national beauty press (print, broadcast, online)
• Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers and vloggers and experience in commercial contracts
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail
• Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines
• Experience with artist relations in the UK 
• Leading projects at Account Manager Level 
• Budget Management and understanding of SAP
• Able to work independently as well as with the wider team  

Desireable

• A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking
• Prior exposure to Instagram, YouTube, Facebook, Twitter and other social networks in the work context / Working with Digital, Marketing and International teams 
• Experience across luxury, skincare, colour and fragrance pillars
• Experience using TRIBE Dynamics

Please send CV and covering letter to caroline.pugh@emea.shiseido.com

Please mention DIARY directory when applying for this position

No recruitment agencies

Use the buttons at the top to share this vacancy.

Follow @DIARYjobs