Shiseido Group - Assistant Communications & Digital Engagement Manager (Designer Fragrances)
Date Posted: Wednesday 20th September 2023
Date Expires: Friday 20th October 2023
MISSION
Following direction and guidance from the Senior Communications & Digital Engagement Manager, the Assistant Communications & Digital Engagement Manager will execute the annual press and influencer strategy for five Designer Fragrance brands in order to increase EMV PR rankings and brand engagement with the aim to enhance awareness within the industry. Brands include Narciso Rodriguez, Issey Miyake, Serge Lutens, Zadig and Voltaire and Tory Burch.
ABOUT SHISEIDO
UK Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.
Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:
- Create a great place to work in Beauty
- Customer driven focus to meet and exceed expectations
- Champion Omni-channel through a seamless offering across all customer touchpoints
- Deliver sustainable growth and profitability of our brands
ORGANISATION
Reports to: Senior Communications & Digital Engagement Manager NARS & Designer Fragrances
Job Location: Shiseido Group London
Head Office Contract type: Permanent Contract
MAIN RESPONSIBILITIES
MEDIA/INFLUENCER RELATIONS
- Supporting the Senior Communications & Digital Engagement Manager, to achieve annual KPIs and ranking increases YoY
- Cultivate and maintain strong influencer and press relationships achieving strong ROI on coverage
- With the Senior Communications & Digital Engagement Manager, support the execution of influencer strategies (seeding and events both local and Global) with the goal of driving EMV and sales with key retail partners
- Liaise with relevant stakeholders on all paid-for campaigns with influencers
- Assist with the execution of PR & Communications initiatives, including product launches & strategic events
- Identify opportunities to target new influencers and generate social media coverage in new and unique ways
- Manage all image and sample requests with the support of the Communications & Digital Engagement Coordinator
PRESS OFFICE
- Take ownership of PR monitoring & reporting, managing the Communications & Digital Engagement Coordinator in tracking and monitoring coverage, as well as contributing to the monthly editorial reports and press launch reports
- Work with Communications & Digital Engagement Coordinator to manage the timely send out of all press mailers to all lead times.
- Create PR Calendars and Strategy Documents for the five brands alongside Senior Communications & Digital Engagement Manager
- Organise Press and Influencer seeding, events and Global trips (travel / accommodation) alongside Senior Communications & Digital Engagement Manager and with Global contacts.
- Managing Budgets for all Brands alongside Senior Communications & Digital Engagement Manager, to ensure that all costs, PO’s and invoices are updated each month.
- Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI.
- Supporting the Senior Communications & Digital Engagement Manager, work to achieve annual editorial coverage and business KPIs.
- Cultivate and maintain strong press relationships, influencer relationships and fragrance expert contacts.
- Identify opportunities to expand the five brands sphere of influence beyond the traditional beauty influencers in line with brands DNA.
- Manage the execution of PR & Communications initiatives, including product launches & strategic events.
- Day-to-day liaison with global teams, including delivery of all required assets, liaison with EU logistics and marketing team
- Draft all event recaps for approval by the Senior Communications & Digital Engagement Manager
- Provide in-depth monthly Influencer engagement analysis using available analysis systems. Proven experience in My Market Insight and similar analysis tools preferable
- Provide the UK & EU teams with competitive analysis on influencer engagement
Management of the Communications & Digital Engagement Coordinator to:
- Manage PR cupboard stock and pre series for new launches
- Take weekly PR Meeting minutes and update 1-1 action sheet
- Manage all press send outs and new launch mailouts
- Ensure that all contact databases are constantly up-to-date
PROFILE, SKILLS AND EXPERIENCE REQUIRED
- Solid proven experience in Beauty PR including strong relationships with online press and influencers.
- Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers and vloggers
- Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
- Ability to think strategically and act independently to drive brand goals.
- Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
- Budget Management and understanding of SAP ideal but not a requirement
- A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking.
- Experience across luxury, skincare, colour and fragrance pillars specifically
- Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
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