Shiseido - Brand Manager
Date Posted: Friday 16th November 2018
Date Expires: Saturday 15th December 2018
BRAND OVERVIEW: Shiseido
Shiseido is a prestige beauty brand that offers a complete range of beauty products including advanced skincare, makeup, sun protection and fragrance. Key products include 'Ultimune' skin defence system and 'Future Solution LX' cutting edge anti-ageing range. Founded in Ginza, Tokyo, Shiseido has a rich heritage and has been creating innovative and timeless beauty products for over 120 years. The brand is sold in 88 countries and is the no1 skincare brand in Asia. In the U.K the brand is distributed via a selection of leading department stores and premium online retailers.
JOB PURPOSE
To work closely with the HOM to create and implement a strategic Marketing Plan that drives the UK business to achieve its annual sales and profit target with specific responsibility for managing retailer partnerships.
KEY ACCOUNTABILITIES
Trade Marketing
- Own and manage trade calendar for all retailers in line with EMEA and UK launch objectives to drive brand awareness and sales growth.
- Work as a project leader with EMEA, RMs, NAM, Training and Event teams to execute projects and reach a successful completion: new launches, POS, events, trade advertising.
- Work with NAM to ensure that exclusives and promotional offers are in place to anniversary retail activity or drive sales at key trading periods.
- Liaise with the Media agency to implement the Media Strategy in UK
- Develop an understanding of trade customers’ requirements to maximise brand inclusion in their activities.
- Work closely with Operations to achieve excellence in the execution of launches and promotions.
- Manage the development of GWP bags and promotional gifts if produced for the UK.
Brand Management
- Be the local Brand Ambassador for Shiseido in the UK and become the key local contact for both brands
- Manage the relaunch of Shiseido in the UK working closely with EMEA with a specific objective of increasing brand awareness
- Contribute to all aspects of the creative process, including: strategy, campaign development and customer insight
- Ensure consistency of brand standards across all marketing platforms
- Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI
- Work with Group Brand Building Centre on Counter Design and Visual Merchandising
- Work with HOM to brief and manage media agency in line with SE guidelines and UK brand objectives
- Work with Digital Manager on online retailers’ activities and Social Media to secure consistency
Administration
- Managing stock-level of marketing products
- Managing POSM allocation by door for each launch and lead Operations for implementation
- Raising Purchase Order, migos and liaise with Finance team to process payment of invoices
- Management of 1 Marketing assistant shared with other brand manager
PERSON SPECIFICATION
ESSENTIAL
- Educated to degree level
- Strong experience in a previous retail marketing role, preferably within beauty
- Commercial with sound business acumen
- Excellent communication skills at all levels
- Ability to influence and negotiate at all levels
- Ability to multi-task in a busy environment
- Creative with an eye for detail
- Good organisational skills
- Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)
To apply please send a CV and a covering letter to ukrecruitment@emea.shiseido.com
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