ALL PR AND MARKETING | BEAUTY | IN-HOUSE PR AND MARKETING | SOCIAL MEDIA AND DIGITAL
Shiseido and Clé de Peau Beauté - Communications & Digital Engagement Manager (London)
Date Posted: Thursday 18th April 2024
Date Expires: Sunday 19th May 2024
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MISSION
Working closely with the Senior Communications & Digital Engagement Manager, the Communications & Digital Engagement Manager will execute the annual Shiseido and Clé de Peau Beauté press and influencer strategy, in order in increase press & social PR rankings and engagement with the brands with the aim to enhance brand love and awareness with press, beauty consultants and key influencers.
MAIN RESPONSIBILITIES
MEDIA/INFLUENCER RELATIONS
- Supporting the Senior Communications & Digital Engagement Manager, to achieve annual KPIs
- Cultivate and maintain strong influencer and press relationships
- With the Senior Communications & Digital Engagement Manager, support the execution of influencer strategies with the goal of driving VIT and sales with key retail partners
- Liaise with relevant stakeholders on all paid-for campaigns with influencers
- Drive and execute PR & Communications initiatives, including product launches & strategic events
- Manage openings of new counters as well as existing doors with dedicated Communications plans, by collaborating with retailer social teams/online teams to increase brand presence, and with locally relevant influencers
- Identify opportunities to target influencers and generate social media coverage in new and unique ways.
- Manage all image and sample requests with the support of the Communications & Digital Engagement Intern.
PRESS OFFICE
- Take ownership of PR monitoring & reporting, managing the PR Intern in tracking and monitoring online coverage, as well as contributing to the monthly editorial reports and press launch reports.
- Work with Communications & Digital Engagement Intern to manage the timely send out of all press mailers to all lead times.
- Create PR Calendars and Strategy Documents for the brands alongside Senior Communications & Digital Engagement Manager
- Organise Press and Influencer trips (travel / accommodation) alongside Senior Communications & Digital Engagement Manager and with EMEA / Global contacts.
- Manage Shiseido and Clé de Peau Beauté budget alongside Senior Communications & Digital Engagement Manager, to ensure that all costs, PO’s and invoices are updated each month.
- Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI.
- Cultivate and maintain strong press relationships, Influencer Relationships.
- Identify opportunities to expand the Shiseido and Clé de Peau Beauté sphere of influence beyond the traditional beauty influencers in line with brand DNA.
- Manage the execution of PR & Communications initiatives, including product launches & strategic events.
- Day-to-day liaison with Global / EMEA teams, including delivery of all required assets, liaison with EU logistics and marketing team
- Draft all event recaps for approval by the Senior Communications & Digital Engagement Manager
- Provide in-depth monthly Influencer engagement analysis using available analysis systems
- Provide the UK & EU teams with competitive analysis on influencer engagement
PROFILE, SKILLS AND EXPERIENCE REQUIRED
- Solid proven experience in Beauty PR including good relationships with online press and influencers.
- Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers and vloggers
- Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
- Ability to think strategically and act independently to drive brand goals.
- Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
- Budget Management and understanding of SAP.
- A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking.
- Experience across luxury, skincare.
- Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
The benefits you’ll love…
- 26 days holiday + bank holidays + your birthday day off
- Holiday buy – up to 5 days
- Day off when you get married or move house
- Generous contributory pension scheme – match up to 8%
- Annual performance related bonus
- Private medical insurance with Vitality
- Enhanced parental allowance
- Generous product allocation & discount
- Life Assurance up to x4 your salary
- Flexible Friday finish
- Flexible & hybrid working
- Wellbeing programmes
- Annual performance and development reviews so you know your career is going in the right direction
ORGANISATION
Reports to: Senior Communications & Digital Engagement Manager
Job Location: Shiseido Group London Head Office
Contract type: Permanent
No recruitment agencies
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