Rodial - Social Media & Influencer Marketing Manager (London)
Date Posted: Tuesday 10th February 2026
Date Expires: Wednesday 11th March 2026
Job Title: Social Media & Influencer Marketing Manager
Location: West London, W11 4AJ – 4 days in the office, 1 day from home
Department: PR Social Media and Communications
Reports to: Head of Social Influence and Growth
Key relationships:
Internal: Founder, Brand, Digital, Sales
External: Media Representatives
Overall Role Purpose
The Social Media and Influencer Marketing Manager is responsible for leading and executing Rodial’s social media strategy across all channels. This role combines creative content production with strong performance experience, owning both organic and paid social output. The Social Media and Influencer Marketing Manager will grow brand presence, drive engagement and sales, and support brand storytelling through elevated and high-performing content.
This position requires strong knowledge of luxury beauty, proven experience managing paid and organic social, along with hands-on content creation and editing skills.
Key Accountabilities
Organic Social Media Execution
- Manage the day-to-day execution of organic social channels across all key platforms.
- Plan, schedule and publish content in line with the brand calendar, launches and campaigns, ensuring a consistent, high-quality and culturally relevant presence.
- Monitor performance, engagement and trends, feeding insights back to inform content optimisation and growth.
Influencer & Creator Marketing Activation
- Execute influencer and creator activity across seeding, paid partnerships and campaign collaborations.
- Support influencer identification, outreach and relationship management, coordinating gifting, content delivery and usage rights.
- Ensure influencer content is delivered on time, on brand and aligned with campaign objectives, tracking performance and reporting results.
Content Production & Performance Optimisation
- Support content creation across social and influencer channels, working with internal teams, creators and agencies to deliver assets optimised for both organic and paid performance.
- Analyse results, identify high-performing content formats and trends, and continuously refine execution to improve reach, engagement and contribution to growth.
PR & Events Support
- Support PR and events activity by coordinating social and influencer coverage around key brand moments, launches and activations.
- Assist with content capture, posting and amplification before, during and after events, ensuring alignment with the broader social, influencer and brand calendar GENERAL
- Work alongside the Head of Global PR and Communications with overall business direction and strategy
- Close working connection with Founder + CEO, and digital teams
- Carry out additional duties when reasonably requested and where necessary within the defined levels of responsibility and accountability of the role
Key Performance Indicators
- Evidence of proactively having taken initiatives to improve business efficiency or performance
- Evidence of keeping abreast of appropriate media and social media trends to suit brand representation
- Managing our social media platforms creatively and strategically
- Growth of our social media engagement
- Minimising controllable costs, and keeping within budget
- Quality and timeliness of communication with relevant parties
- Attention to detail regarding day to day low level action points (emails, internal and external documents, accuracy of reports or other information passed on)
This role profile is not exhaustive; it will be subject to periodic review and may be amended to meet the changing needs of the business. The post holder will be expected to participate in this process, and we would aim to reach agreement to the changes.
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