Rodial - Head of Social, Influence and Growth (London)
Date Posted: Tuesday 10th February 2026
Date Expires: Wednesday 11th March 2026
Job Title: Head of Social, Influence and Growth
Location: West London, W11 4AJ – 4 days in the office, 1 day from home
Department: Marketing
Reports to: Founder & CEO
Key Relationships:
- Internal Founder & CEO, E-commerce, Wholesale Sales, Product Development & NPD, Design, Finance, Operations & Supply Chain, HR.
- External Digital & Performance Media Agencies, PR Agencies, Influencer & Talent Agents, Retail Partners, Platform Partners.
Overall Role Purpose
We are seeking a hands-on Head of Social, Influence & Growth to lead organic social media, influencer marketing and paid social for a founder-led beauty brand, while overseeing global PR and brand events.
This role sits at the intersection of content, creators, performance and cultural presence. The successful candidate will have deep beauty industry experience and a proven track record of directly managing brand social channels, running paid social budgets, and delivering influencer programmes with measurable commercial impact. This is not a traditional PR or communications role; PR and events are overseen strategically to support brand visibility and growth, rather than driven through media relations alone.
The role requires a commercially minded operator who is comfortable working closely with the founder and cross-functional teams to shape brand presence, cultural relevance and revenue growth globally.
Key Accountabilities
Social Media (Organic & Founder-Led Content)
- Own and drive the brand’s organic social presence across all key platforms, with responsibility for content strategy, channel growth and engagement.
- Shape a clear social vision and oversee execution that builds cultural relevance, strengthens brand equity and supports commercial objectives.
- Work closely with the founder to elevate founder-led storytelling and position social as a primary growth and influence channel. Influencer & Creator Marketing
- Lead influencer and creator strategy end-to-end, from identification and relationship management to campaign execution and performance tracking.
- Manage seeding, paid partnerships and long-term collaborations, ensuring influencers are fully integrated into launches, campaigns and social storytelling.
- Success is measured through reach, relevance, content quality and clear performance outcomes.
Paid Social & Performance Growth
- Own paid social strategy and budgets, using data and insights to scale high-performing activity.
- Oversee campaign planning, creative testing and audience strategy, ensuring paid social is tightly aligned with organic content and influencer output.
- Maintain accountability for performance metrics and efficient, sustainable growth.
Events & Global PR Oversight
- Provide strategic oversight of global PR and brand events, ensuring activity is tightly aligned with social, influencer and commercial priorities.
- Guide agency partners and internal teams on positioning, key moments and messaging, while using events and PR activations to create culturally relevant content, strengthen relationships and amplify brand visibility across core markets.
General
- Contribute to the overall business direction and strategy.
- Carry out additional duties when reasonably requested and where necessary within the defined levels of responsibility and accountability of the role.
Key Performance Indicators
- Meeting sales goals and financial targets.
- Evidence of proactively having taken initiatives to improve business efficiency or performance
- Minimising controllable costs, and keeping within budget
- Quality and timeliness of communication with relevant parties
- Attention to detail regarding day to day low level action points (email’s, internal and external documents, accuracy of reports or other information passed on)
- Achievement of annual objectives
- Peer relationships
- Successful resolution of issues
This role profile is not exhaustive; it will be subject to periodic review and may be amended to meet the changing needs of the business. The post holder will be expected to participate in this process and we would aim to reach agreement to the changes.
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