ALL PR AND MARKETING | BEAUTY | ACCOUNT MANAGER | IN-HOUSE PR AND MARKETING | SOCIAL MEDIA AND DIGITAL
Pink Parasol Brands - Performance Marketing Manager (Manchester) - THIS POSITION HAS NOW CLOSED
Date Posted: Thursday 10th September 2020
Date Expires: Sunday 11th October 2020
General Description
The Performance Marketing Manager is responsible for developing and executing marketing strategies across digital marketing channels, including but not limited to E-mails, PPC, SEO and Paid Social.
Key responsibilities include:
- Plan, develop, implement and analyse digital marketing strategies that drive brand
- awareness, traffic and sales.
- Use a data driven approach to run paid social media campaigns (Facebook ads,
- Instagram, Twitter ads, etc) and manage PPC (Google/Microsoft Ads).
- Manage paid digital marketing budget, bid management, keyword research,
- audience targeting, ad copy and landing page experience to maximise conversion
- and ROI.
- Develop and execute SEO plan
- Run A/B testing across all channels.
- Create and schedule all email marketing campaigns.
- Create weekly & monthly performance reports to present to the wider team.
Requirements
- 3+ years experience in digital marketing
- Experience in the beauty/fashion e-commerce preferable.
- Strong copywriting skills.
- Data & performance driven.
- Excellent attention to detail.
- Experienced in working on multiple projects at the same time.
- Experience of coordinating, maintaining and delivering on marketing, sales or
- business strategies to meet company objectives.
- Strong understanding of consumer and business social media platforms.
- Strong effective communicator.
- Highly developed, demonstrated teamwork skills.
- Demonstrated ability to see the big picture and provide useful input.
- Experience working in a flexible, employee empowering work environment.
- Must be prepared to work away from home as required by the needs of the business.
No recruitment agencies
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