As the Percy & Reed product brand approaches its 5^th birthday, and with plenty of exciting, ambitious plans ahead, we are bringing PR in-house for the first time.

We are seeking a Head of PR to develop and lead implementation of the company’s PR strategy, creating brand awareness, generating press coverage and ensuring a consistent presence for the brand in the UK and internationally. This is a fantastic opportunity to join a highly motivated and dedicated team in a rewarding role that combines strategic planning with hands-on execution.

This is a leadership role within a newly-established in-house PR team. We can offer flexible hours, equating to around three days per week; working pattern to be mutually agreed.

ABOUT PERCY & REED PRODUCT LTD

Percy & Reed Product Limited is a fast-growing and highly entrepreneurial company in the premium haircare category. Created by Paul Percival and Adam Reed, two of London’s leading hair personalities, the Percy & Reed range of easy to use, high performance products launched in 2011 to great acclaim and success both in the UK and internationally. Just like Paul and Adam, Percy & Reed products are genuine, unique, always charming and quintessentially British.

The ideal candidate has worked in PR for a beauty brand or agency for at least 6 years and has an excellent network of beauty directors and influencers. As a key member of this close-knit team you will be influential to the continued growth and development of the brand and have the opportunity to really make an impact.

You will join an enthusiastic, experienced and highly commercial team, supported by a PR Manager and PR intern.

YOUR BACKGROUND AND SKILLS

• Minimum of 6 years’ experience in Beauty PR with a proven background either in agency or in-house, with recent years working at senior level.
• Extensive and strong senior beauty media and influencer contacts.
• Experienced in devising and implementing strategic plans, setting objectives and analysing results. 
• A creative thinker and skilled copywriter with excellent written, verbal, organisational and planning skills.
• Demonstrable creativity and strategic insight in Beauty PR.
• Strong team management and communication skills.
• Highly skilled in working under pressure and meeting deadlines in a timely manner.
• Results-driven, level headed and resilient, with a flexible and friendly attitude.  

RESPONSIBILITIES

• Spearhead development of the brand’s PR strategy for the UK and international markets, working closely with the brand Founders and senior team.
• Translate the agreed PR strategy into specific projects and activities, overseeing delivery of the yearly plan to ensure timely and accurate development of all content and assets to support NPD launches and marketing campaigns.
• Lead and direct the in-house press office function, managing and motivating the team and using your relationships with senior press contacts and influencers to champion the Percy & Reed product brand.
• Develop and secure consistent, regular, quality and on-brand coverage across all key media outlets.
• Work closely with the marketing and digital team to ensure a consistent message and delivery of brand objectives.
• Continually evaluate PR performance against agreed objectives and suggest tactical measures where necessary to improve results.
• Direct and approve all creative copy writing, ensuring that style and language maintains the Percy & Reed brand character and tone of voice.
• Regularly feedback insights gained from media coverage monitoring into the Marketing, PR and Digital teams, to help them evolve their strategies in a timely fashion.
• Direct, manage and track all budgets for creative projects, launches and events for sign off by the Finance Director.

ADDITIONAL INFORMATION

• Percy & Reed is based in central London, near Oxford Circus and the Great Portland Street salon.
• Candidates should apply by email to hair@percyandreed.com.
• Be sure to include your CV and salary expectations.

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