ALL PR AND MARKETING | BEAUTY | ACCOUNT MANAGER | IN-HOUSE PR AND MARKETING
Penhaligon’s - Social Media & Community Manager
Date Posted: Thursday 12th January 2023
Date Expires: Sunday 12th February 2023
Purpose of the role
The Social Media Manager will support the Senior Communications Manager in executing social media campaigns for Penhaligon’s, as well as participate in the definition of the strategy across all social media channels. This role is focused on developing and executing social media campaigns, with the goals of increasing brand awareness, engagement, and community growth.
Key Responsibilities
- Work closely with the Senior Comms Manager to develop innovative and creative social media content plans, manage the editorial calendar and implement paid social advertising campaigns (key platforms of focus being Instagram and TikTok, with secondary focus on FB, YT, Pinterest and Twitter)
- Create social-first content primarily for Instagram and Tik Tok (interest and skills in at least one of the following: video/editing/photography)
- Optimising content across different social channels and participating in defining strategy per channel
- Help to coordinate a network of Influencers and Scout new talent for creative campaigns
- Monitor, report and evaluate brand’s social channels; industry trends and competitor activity (experience using Sprout and Lefty platforms are a plus, training will be provided)
- Manage our social media community responding to brand related queries and inspiring engagement and conversations about the brand
- Focus on community growth and tactics to increase our community size globally
- Help with ad-hoc tasks related to Social Media and PR
- Manage Annual Social Budget
Desired Skills and Experience
- 3 years’ experience in social media, digital or content creation
- Strong organisational skills and a can do and proactive attitude
- Interest in the luxury and fragrance industries
- Excellent English copywriting, proofreading and editing skills
- Ability to use data to develop and measure marketing programs
- High standards and an excellent attention to detail
- Keen interest in the social media industry
- Experience in content creation/editing/photography preferred
No recruitment agencies
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