Parfums Christian Dior - Product Marketing Manager
Date Posted: Thursday 22nd June 2017
Date Expires: Saturday 22nd July 2017
POSITION: PRODUCT MANAGER
DEPARTMENT: MARKETING
LOCATION: LONDON
REPORTS TO: MARKETING MANAGER
PURPOSE OF THE ROLE
Implement the Product Marketing strategy in the UK and Ireland
Ensure retail objectives are met while respecting the budget guidelines.
MAIN RESPONSIBILITIES
Implement new product launches and strive to maintain growth on icons within the category
- Establish the marketing plan with manager
- Develop the launch strategy (360° platform) and animation theme that will lead the visual execution and message across all levers activated
- Lead launch projects with all departments and spread vision
Execute the local adaptation of advertising creative material; implement media recommendation for the category looked after
- Adapt the brand guidelines on all media support (TV / Print / Sampling cards / Flyers)
- Implement all the OOH / TV / Press and Press Sampling campaign liaising with artwork / media agency and central teams
- Review media competitors spending and use best practices to recommend actions.
Develop promotional and trade marketing plan for the category; work closely with VM and Sales team coordinator to ensure smooth implementation
- Design with manager and the commercial team the trade plan to support key trading peaks / launches
- Brief VM team for in store execution and validate the design with manager
- Work closely with marketing coordinator to ensure projects are well communicated and delivered on time
Analyse market (NPD) and make recommendation for local launches
- Monitor results on a weekly / monthly basis
- Work on brand and franchise ambition (Full Year and Phased)
- Review the pricing strategy and propose recommendations to ensure correct positioning of the brand in the UK
Manage budget and ensure sales forecasts accuracy for the category looked after
- In charge of the POSM & Collateral tracker: ensure we are not overspending and spend is tracked properly
- Work with Sales and Operation on forecasts of basic & new initiatives and correct phasing in line with our NPD (sell out) ambitions
PERSON SPECIFICATION
Key Competencies/Technical Skills
- Highly organised team player
- Strong attention to detail
- Strong analytical skills and commercial acumen
- Strong written and verbal communication skills
- Excellent proof-reading skills
- English mother tongue (ideal); bilingual necessary
Profile
- Passion & Knowledge about industry:
- Previous experience in operational marketing
- Degree Educated
Applicatons should be directed to Keira Genesis, kgenesis@lvmh-pc.com
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