Date Posted: Wednesday 30th March 2022
Date Expires: Saturday 30th April 2022
NARS are looking for an Interim Assistant Communications & Digital Engagement Manager that will execute the annual NARS press and influencer strategy, in order in increase PR rankings and engagement with the brand with the aim to enhance brand love and awareness with press, makeup artists and key influencers.
Reports to: Senior Communications & Digital Engagement Manager NARS & Designer Fragrances
Job Location: Shiseido Group London Head Office
Contract type: Fixed Term Contract
Media/Influencer relations
- Supporting the Senior Communications & Digital Engagement Manager, to achieve annual KPIs
- Cultivate and maintain strong influencer and press relationships
- With the Senior Communications & Digital Engagement Manager, support the execution of influencer strategies with the goal of driving VIT and sales with key retail partners
- Liaise with relevant stakeholders on all paid-for campaigns with influencers
- Assist with the execution of PR & Communications initiatives, including product launches & strategic events
- Support openings of new counters as well as existing doors with dedicated Communications plans, by collaborating with retailer social teams/online teams to increase brand presence, and with locally relevant influencers
- Identify opportunities to target influencers and generate social media coverage in new and unique ways.
- Manage all image and sample requests with the support of the Communications & Digital Engagement Intern.
Press Office
- Take ownership of PR monitoring & reporting, managing the PR Intern in tracking and monitoring online coverage, as well as contributing to the monthly editorial reports and press launch reports.
- Work with Communications & Digital Engagement Intern to manage the timely send out of all press mailers to all lead times.
- Create PR Calendars and Strategy Documents for the brands alongside Senior Communications & Digital Engagement Manager
- Organise Press and Influencer trips (travel / accommodation) alongside Senior Communications & Digital Engagement Manager and with EMEA / Global contacts.
- Managing Budgets for all Brands alongside Senior Communications & Digital Engagement Manager, to ensure that all costs, PO’s and invoices are updated each month.
- Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI.
- Supporting the Senior Communications & Digital Engagement Manager, work to achieve annual editorial coverage and business KPIs.
- Cultivate and maintain strong press relationships, Influencer Relationships and MUA contacts.
- Identify opportunities to expand the NARS sphere of influence beyond the traditional beauty influencers in line with brand DNA.
- Manage the execution of PR & Communications initiatives, including product launches & strategic events.
- Day-to-day liaison with global / EMEA teams, including delivery of all required assets, liaison with EU logistics and marketing team
- Draft all event recaps for approval by the Senior Communications & Digital Engagement Manager
- Provide in-depth monthly Influencer engagement analysis using available analysis systems
- Provide the UK & EU teams with competitive analysis on influencer engagement
- Management of the Communications & Digital Engagement Intern to:
- Manage PR cupboard stock and pre series for new launches
- Take weekly PR Meeting minutes and update action sheet
- Manage all press send outs and new launch mailouts
- Ensure that all contact databases are constantly up-to-date
Profile, Skills and Experience Required
- Solid proven experience in Beauty PR including good relationships with online press and influencers.
- Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers and vloggers
- Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
- Ability to think strategically and act independently to drive brand goals.
- Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
- Budget Management and understanding of SAP.
- A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking.
- Experience across luxury, skincare, colour and fragrance pillars.
- Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
No recruitment agencies
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