Medik8 - PR & Influencer Manager (1 year Fixed Term Contract)
Date Posted: Monday 22nd May 2023
Date Expires: Friday 23rd June 2023
Why you cannot miss this opportunity
As a social butterfly, you’ll be central in leading Medik8’s global Influencer partnerships and relationship management. Working with existing talent and unlocking new relationships to drive brand awareness and social buzz. Implementing strategic traffic-driving partnerships as well as building a strong community through always-on organic awareness, engaging UGC and content creation.
In more detail, your role will include:
- Leading the UK Influencer Marketing vision, delivering end-to-end paid influencer campaigns and viral activations
- Works with Global Head of Communications to drive ROW content creation and establish best practices for International markets, inspiring regions to build their own partnership programmes while uncovering cross-country relevant creators to work with on a global scale
- Making data-led decisions with your knowledge of the industry to identify and source the best influencer partnerships for Medik8
- Creating briefs, negotiating contracts and managing asset creation within brand guidelines to generate maximum impact on relevant media channels delivering high ROI
- Working closely with the digital/e-com team on promotional influencer campaigns and affiliate partnerships
- Full tracking and reporting of all Influencer campaigns
- Always-on relationship building with new and established Influencer and KOL contacts, unlocking and cultivating brand ambassadors to maximise relevancy
- Supporting on the Global creation of Influencer UGC for paid ads
- Working closely with the PR team and agency to ensure synergy and optimisation of Influencer initiatives
- Works with other marketing disciplines and sponsors to develop and deliver cut-through PR campaigns on time and to budget, whilst ensuring seamless integration with the social media programme and agreed marketing calendar
- Monitors effective benchmarks for measuring the impact of PR campaigns and activities. Analyse, review, and report on effectiveness of campaigns to maximise results and track growth
- Drives innovation in PR and delivering true differentiation vs our competition
- Regularly analyses and reports on media coverage, and cultivates relationships with influential print, digital and broadcast journalists, influencers, dermatologists and thought leaders within the sector
We would love to hear from you, if you have…
- 3 years in-house or agency experience in influencer management and contracting
- Have a data-driven approach to influencer marketing
- A strong understanding of social media platforms, social trends and analytics
- Have excellent relationship-building, verbal and written communication skills
- Have a passion for skincare and cosmetics
- Are creatively minded with excellent organisational and time management skills
- Are self-motivated to work independently, yet highly collaborative within a fast-paced and dynamic team environment
Some of the perks of being part of the Medik8 team include:
- 25 days holiday + bank holidays
- Flexible & Hybrid working
- Private Medical Insurance + Mental Health support
- Employee Assistance Program (EAP)
- Annual Performance Bonus
- Long Service Awards
- 75% discount + Annual Product Allowance
- Flexible Career opportunities
- Up-skilling support + regular Lunch & Learns
- 2 Volunteering days per year
- Matched Charitable Giving Scheme
Role is Hybrid-working with 3 days per week office based
Apply here
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