Date Posted: Wednesday 2nd October 2019
Date Expires: Saturday 2nd November 2019
M&Co is an international, multichannel fashion and homeware retailer, with 275 stores in the UK and an award-winning ecommerce website, mandco.com.
We’re looking for a creative and enthusiastic all-rounder to be our Web Content Coordinator, creating inspirational written and graphic content for our award-winning website and online channels.
Based at our Head Office, the online content team is a key part of our ecommerce department and we’re looking for someone who can demonstrate an understanding and experience of digital design, copywriting and ecommerce.
The ideal candidate will be a fashion/media/marketing/design graduate with excellent Photoshop and copywriting skills. 1-2 years’ experience of working in a similar role is preferred, but recent graduates with a strong copywriting and design portfolio or digital/ecommerce work experience will be considered.
Key Responsibilities
- Create editorial and graphic content for our website, social media and digital marketing channels
- Write engaging copy and design artwork for key online landing pages, style advice posts, trend features, email marketing campaigns, social media content and buying guides
- Develop commercial awareness of key products/ranges and work with the product and digital marketing teams to promote accordingly
- Upload and schedule content for go-live on the website via the CMS (content management system)
- Audit the website on a daily basis to ensure all content and copy is optimised for web, error-free and relevant for the target customer segment
- Analyse and monitor key content pages, reporting regularly on performance and providing feedback to the rest of the team
- Work with our digital agency on editorial SEO content projects, optimising copy to improve our keyword rankings and the overall authority of our website
- Provide briefs for creative and model photoshoots, assisting in our in-house photography studio as and when required
- Assist with the creation and maintenance of content calendars
- Assist with ad-hoc copywriting, design, social media, reporting and admin tasks
Skills & Experience
Essential
- Educated to degree or HND level, preferably with a qualification in a creative and/or commercial subject
- Demonstrable experience of graphic design packages such as Photoshop/Illustrator and ability to work on a PC
- Experience of designing digital artwork
- Excellent copywriting skills with the ability to proofread own and others’ work
- Keen interest in fashion and online retail
- High attention to detail and a willingness to learn new skills
- Positive attitude, driven to deliver in a fast-paced, changeable industry
- Team player who enjoys working with others and likes to be part of a friendly, sociable team
Desirable
- Experience of working on an ecommerce website
- Experience of using content management systems
- Experience of creating content for business social media channels
- Basic knowledge of HTML/CSS
- Basic understanding of SEO and writing copy for the web
- Basic knowledge of Google Analytics
To apply for this position, please send a CV, covering letter and any relevant examples of design/copywriting to Joanne Wilkinson, Senior Ecommerce Content & Digital Marketing Manager, M&Co, jwilkinson@mackays.co.uk.
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