MATALAN - Influencer Outreach & Social Media Executive
Date Posted: Friday 21st June 2019
Date Expires: Sunday 21st July 2019
About the Role
We’re currently looking for an Influencer Outreach Executive to join the Marketing team in our London Office. As an Influencer Outreach Executive you will create a cohesive outreach strategy, building and maintaining strong relationships with brand-aware influencers and social media talent and produce content to drive conversation, alongside supporting SEO business needs.
- Develop innovative and creative ways to engage influencers with the aim to drive customer awareness of the Matalan brand.
- Collaborating with influencers on larger brand campaigns and reactive social media activations.
- Working closely with the SEO Manager within the Ecommerce team to support SEO needs and strategy across the business.
- Maintain key awareness of changes in social platforms, influencer growth and SEO.
- Research and identify current trends to stay ahead of the competition.
- Suggest new ways to attract prospective customers with engaging content ideas.
- Collaborate with internal teams to ensure a cohesive outreach strategy.
- Setup daily tasks and activity for all outreach activity.
- Deliver monthly reports with statistics and results for all activity
- Support the Social Media Executive with channel management when needed
- Supporting the new and refresh store programme with influencer activity.
About You
- Proven experience planning and executing influencer outreach strategies
- Have worked with influencers on activations and has good relationships with influencers.
- Experience in reporting using third party tools and Google Analytics.
- Some travel to Liverpool head office and regional stores.
- Expertise in social media, influencers and effective outreach strategies.
- In-depth knowledge of SEO, keyword research and Google Analytics.
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- Working with the PR teams on events that are sometimes out of office hours.
About Matalan
Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.
In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply here as soon as possible if interested.
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