Founded in 2014 by the Entrepreneur Richard Emanuel and Scientist Dr Sara Palmer Hussey PhD, Lumity Life was established in 2015. The business and its brand strategy have been reactively developed from best-in-class scientific research into the nine causes of ageing, which then led to tangibly efficacious products, used by women all over the world.

Lumity Life has an ambitious growth plan comprising of both geographic extension and innovation into new areas. Although Lumity Life has strong consumer loyalty in core markets, the brand communication has evolved, become more diverse over time and the portfolio is also growing. It is now necessary to review and refresh the brand positioning, reflecting the business vision and values, to provide a clear framework for brand communication and the basis for category and geographic expansion. 

The brand competes in the fast-growing health and beauty business category. Lumity Life believes your best age is now and its products help support a person’s life lived on their terms.

We are seeking to appoint a passionate social media executive to join our small, agile team on an extremely exciting journey!  We need someone who is experienced in the wellness and beauty market, who would relish the opportunity to work with an amazing brand, and who is passionate about the opportunities that the social space holds. Our team is led by a team of highly experienced professionals, who are committed to supporting the development of the successful candidate. This role reports to our head of Brand Marketing and is based in our London office, though occasional travel to our Glasgow office may be required.

Our values – PACE

Positivity – We believe in Lumity 24/7. We use our energy to drive growth and celebrate success
Authenticity – We trust ourselves and the strength of our community
Care – We care about everyone’s happiness and value their contribution
Expertise – We willingly share our expertise everywhere

What we need from you:

• Strategic ability, coupled with a pro-active nature
• Sound understanding of both organic and paid social media
• Demonstrable knowledge of all social media platforms and analytics, including Google Analytics
• An impeccable eye for visuals and a passion for socially optimised photography and language
• An aptitude for building followings and optimising engagement through copy on Facebook, Twitter, Instagram, Pinterest and YouTube
• First class writing and editing skills, coupled with a tonally relevant writing style
• Reporting and statistical analysis experience
• Previous exposure to managing agencies

The Role:

Strategy setting and content creation:

• Development of the overarching vision for social communications for Lumity, aligning and contributing to the broader marketing strategy. 
• Creating and managing the social media content calendar.
• Working alongside the marketing team to generate new ideas for social media, aligning with cultural, industry and consumer trends.

Organic vs. Social: 

• Integrate appropriate user generated/partner/ambassador content into social channels, building audience reach.
• Create and implement strategy for paid social activity.

Influencer outreach

Analysis and reporting:

• Weekly reporting on social media and growth within the community, in line with channel specific KPIs.
• Monitoring the success and influence of specific marketing tactics within social media and beyond, and optimising marketing methods in line with that understanding. 
• Conduct regular social listening activities to ensure our content and brand resonates, and identify how we can amplify consumer passions.
• E-commerce optimisation
• Act as internal spokesperson for social media understanding within the business

Alongside PR and Marketing, develop events such as inspirational talks and wellness collaborations. 

This job description presents a fair reflection of the current requirements of the post and should not be seen as an exhaustive list of responsibilities. Duties and responsibilities may develop and change in consultation with management. 

Salary: £32,000 plus benefits
Type: Full time 

Please email melissa@lumitylife.com with your CV and a covering letter.

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