Overview

As Head of Stories, you’ll support the PR Manager in delivering press coverage as part of the Mee-dee-ah Mavericks team.

It’s our job to spread the Loaf to our media friends helping to get our lovely products on the pages of the top mags, national newspapers, blogs and online. Through the power of PR we want to be the go-to brand for interiors, drive obsession amongst the press and their readers, and essentially become a household name.

And you'll play a starring role in making sure everyman and his dog has heard of Loaf!

Key Responsibilities

1. Maximise press coverage in agreed core targets in print and online

2. Help to create an obsessive social community of Loaf lovers to drive brand loyalty and extend our reach

3. Day to day support in maintaining the smooth running of the press office

PR

• Reactive – Respond to image/info requests providing timely and accurate info 
• Proactive - Secure targeted press coverage by pitching in innovative stories, getting on the blower to press (x2 two hours per week) to tell them what we're up to, and find out what the press are working on  
• Keeping informed - Getting to know our target group media contacts, how they like to work and what they’re talking about. This includes going through the weekend papers, magazines and online sites
• Press releases – Getting creative about topics and writing copy
• Launches - Help create buzz for new product launches. Find fun and inventive ways to get the press' attention and to make sure Loaf is front of mind with our key set of media
• Loans – Check availability of products and organise loans for press photo shoots
• Meet-ups – Book in and attend regular press appointments to develop strong relationships with press 
• Quotes/comment – With support, draft trend quotes/comment on behalf of Charlie
• Manage press lists – Keep the main contact, blogger and online lists up to date. This is your PR bible! 
• Images – Help to manage image files and keep Press Loft (industry image database) up to date
• Press orders – Liaise with Chatterboxes on press orders
• Surprise & delight – Look at ways we can go out of our way to do something really special for a journalist, or a simple feel-good something to make them smile!

Online Friends

You'll be the go-to contact for our blogger and online contacts as we continue to grow coverage in our core targets from this highly influential online community.

• Secure coverage with our core websites / blogs to generate referral traffic and spend 
• Work with the Campaign Commandos to encourage SEO
• Develop new and inventive ways to get these influencers excited about what we do including collaborations, gifting, competitions and creative unique content
• Track coverage and compile monthly report

Social

• Contribute to regular brainstorms and ideas for posts to communicate our loafing ethos in a fun and engaging way 
• Draft weekly copy for our social media platforms and schedule timely posts 
• Keep visual content updated across Pinterest, Houzz, AtMine and Homify
• Engage with our media friends on social and check in with our blogger / online core targets list daily (it’s a great tool for getting a through-the-keyhole glimpse into their lives!)
• Show a little love and share coverage from press and our online friends
• Alongside the PR manager, support The Snug Gurus and Chatterboxes in responding to positive customer posts, queries and complaints
• Monitor success of content through stats and referral traffic
• Identify opportunities and manage gifts for surprise & delight 

Events

• Support the PR manager to organise and host various events at the Shack throughout the year

Skills and Experience

• Excellent communication skills, written and verbal, with a natural ability to connect with people at all levels 
• Accuracy and attention to detail at all times 
• Demonstrate initiative and be pro-active in day-to-day tasks 
• A real can-do attitude with willingness to get stuck in and make great things happen
• Excellent organisational and time management skills 
• The ability to effectively prioritise and multi task 
• Previous experience working within a busy office environment 
• An understanding and/or previous experience of PR and marketing functions 
• A creative thinker with the ability to deliver exciting and interesting campaign and story ideas
• A passion for interiors 
• Good working knowledge of Excel, Word, PowerPoint and Photoshop

Please apply by sending your CV and cover letter to: sally@loaf.com

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