BRAND OVERVIEW: laura mercier

Laura Mercier, the pioneer of the “Flawless Face”, is a world-renowned makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance. Laura is the innovative force behind the brand’s iconic products, French aesthetic and artistry techniques. She continues to teach and inspire through her philosophy; “What makes you unique makes you beautiful.”

JOB PURPOSE

Following direction and guidance from the PR Manager, execute the Laura Mercier Communications Strategy in the UK and Ireland with the aim to enhance brand love and awareness with press, celebrities, makeup artists and key influencers.

KEY RESPONSIBILITIES

1. PRESS RELATIONS

• Supporting the PR Manager, work to achieve annual editorial coverage KPIs
• Cultivate and maintain strong press relationships at Beauty Editor and Writer level on key Long Lead, Mid-Lead and Online titles
• Assist with the execution of PR & Communications initiatives, including product launches & strategic events
• Take ownership of the regional PR strategy and Irish PR strategy, under the guidance of the PR Manager. Work towards regional communications KPIs each year
• Support openings of new counters / stores with dedicated PR & Communications plans (e.g. on-counter make-overs or after-hours visits with regional press, liaison with the department stores’ Events & PR teams)
• Draft and disseminate seasonal email blasts to press to ensure Laura Mercier is always top of mind with target publications
• Manage all image and sample requests

2. INFLUENCERS

• With the PR Manager, establish a long-term influencer outreach strategy in order to secure high profile endorsement for the Laura Mercier brand, in social media.
• Identify opportunities to expand our sphere of influence beyond the traditional beauty influencers in line with brand DNA
• Liaise with marketing on all paid-for campaigns with bloggers.
• Identify up-and-coming influencers who are relevant to the brand
• Identify opportunities to target influencers and generate social media coverage in new and unique ways
• Work to achieve annual social media coverage KPIs related to blogger and influencer coverage.

3. PRESS OFFICE

• Take ownership of PR monitoring & reporting. Create monthly editorial reports and press launch reports.
• Day-to-day liaison Global Communications, including delivery of all required assets, liaison with EU logistics and marketing team
• Draft all event recaps for approval by the PR Manager
• Manage PR cupboard stock and pre-series for new launches
• Take weekly PR Meeting minutes and update action sheet
• Manage all press send outs and new launch mailouts
• Managing the timely send out of all press mailers to all lead times
• Day-to-day liaison Global Communications, including delivery of all required assets, liaison with EU logistics and marketing team

PERSON SPECIFICATION ESSENTIAL

• Solid proven experience in Beauty PR including good relationships with national beauty press (print, broadcast, online) 
• Experience with artist relations in the UK and a strong network with influential UK makeup artists
• Excellent understanding of social media sphere with a solid knowledge of leading UK bloggers and vloggers
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail
• Highly organized with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines

DESIREABLE

• A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail
• Prior exposure to Facebook, Twitter and other social networks in the work context

To apply - forward your CV and covering note to ukrecruitment@emea.shiseido.com

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