Position Summary: 

This role is responsible for the day-to-day global strategy and execution of all social media marketing activities for La Perla, working closely with the marketing team at a corporate, regional and local level to develop and execute social media strategy around key business objectives

The ideal candidate will develop initiatives on social networking sites, in addition to mobile and emerging media activities. While liaising with internal cross-functional teams and external agencies, you will create and manage multiple projects and deadlines to ensure all social marketing initiatives launch in accordance with the marketing calendar and seasonal priorities. 

Purpose: 

Drive social media strategies that fuel the business with best in class creative execution

Responsibilities: 

• Global platform expertise, strong strategic and technical understanding of existing and emerging global social platforms across all markets
• Demonstrate a sophisticated understanding of global platforms including Instagram, Facebook, Pinterest, Snapchat, YouTube among others, as well as WeChat, Line, Sina Weibo, TikTok and other Asia based partners
• Lead global publishing by leading multiple publishing teams within a global structure 
• Strategy support: work with marketing and comms teams to advance and refine integrated digital strategies, as well as social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns
• Project execution & optimization: drive implementation, localization and optimization of campaigns and seasonal projects
• Creative collaboration: liaise with Editorial Director, Director of Copy and Creative Services team to develop necessary social assets and ensure delivery and appropriate programming 
• Global brand representation: exemplify brand values and messages across all relationship and social activations by demonstrating a considered and sophisticated understanding of the brand and contemporary fashion retail markets
• Working closely with other teams to encourage the use of social media to optimize and improve their current activity.  
• Responsible for concept and drive shared brand, product and social specific campaigns, while prioritizing interesting and innovative executions.

Qualifications:

• Creative thinker who can brainstorm and articulate innovative concepts, content, and strategies suitable for a luxury brand
• A strategic thinker who can work with leaders to develop best-in-class ideas, while easily pivoting to oversee detail-oriented tactical execution and realization.
• A proven track record of supporting or leading delivery in this capacity, and producing measurable ROI beyond impressions 
• This role requires an ability to work seamlessly across multiple levels, demonstrating flexibility in working simultaneously across global and local projects that span various cross-functional initiatives.
• Strong understanding of local social and marketing landscapes as well as a good understanding of the wider operations of a retail business.
• Experience of implementing bespoke platforms strategies by leading multiple publishing teams within a global structure
• Live publishing experience on social platforms
• Live event experience interacting with models and celebrities
• Basic creative and copywriting skills
• Exhibits an innate passion for fashion, pop culture, new technology and entertainment industry
• Organized, detail oriented, deadline driven with an ability to work in a fast-paced and ever-evolving environment
• Deep understanding of social analytics with an emphasis on social sentiment and content performance
• Experience of working with in-house with creative delivery team and/or collaborating with external partners on innovative projects
• Excellent written and oral communication and presentation skills
• Must have active accounts across key social media networks 
• Ability to travel as required

Measurements of Success

• Development of new, innovative social media campaigns and initiatives in support of key brand moments, events and milestones.
• Optimize and refine current publishing practices and improved efficiencies in ways of working.
• Facilitation of cross-department and cross-regional conversation and work streams to deliver key brand and product marketing initiatives
• Positive feedback and advancement of key relationships with corporate and regional colleagues

Experience:

• Bachelor’s degree in Marketing or related field
• 6+ years of social media management experience
• Some experience with a major fashion brand (agency experience acceptable)
• Experience managing social communities and influencer programs

To apply, please send your CV and a covering letter to serah.dalmeida@laperla.com.

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