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ALL PR AND MARKETING | FASHION | ACCOUNT MANAGER | ACCOUNT DIRECTOR | IN-HOUSE PR AND MARKETING

Kurt Geiger - Global PR Manager (Mat Cover)

Date Posted: Friday 20th December 2019

Date Expires: Monday 20th January 2020

Vacancy Image

Description
The role of Global PR Manager (maternity cover) is an integral member of the wider Communications Team at Kurt Geiger and will have an active role in growing brand awareness internationally with the support of the PR team and agencies they manage. This is an exciting fixed term contract role which includes regular global travel and the opportunity to oversee all UK and international editorial, events and VIP / influencer dressing for Kurt Geiger. Including all of our footwear and accessories brands; Kurt Geiger London, Carvela, KG Kurt Geiger, Miss KG in addition to select luxury brands. Team Management:

Requirements
Team Management:

  • Motivate and manage junior members of the PR team to get the very best out of different personalities and skill sets
  • Support the PR team’s development and encourage them to build relationships with contacts acting as brand ambassadors


Strategy:

  • Support our head of communications to develop wider communications strategies and create and execute UK and international product driven PR campaigns and moments throughout the year, including VIP and dressing strategies.
  • Establish best practice processes and guidelines that can be utilised in the UK and adapted for International markets
  • Proactively develop ideas and be reactive to current trends and business needs to maintain and further increase levels of editorial, VIP dressing and social buzz


Feature & Product Placement:

  • Develop opportunities for brand building and profiling, proactively seeking opportunities and pitching stories to both traditional and new media to increase levels of editorial from global, to regional, that elevate the brand
  • Oversee production of all press assets and materials in addition to ordering seasonal sample sets for UK and international markets with the support of the PR team and buying departments
  • Track and measure the success of coverage both in the UK and globally on a regular basis, proactively seeking out solutions and implementing changes to maintain optimum levels of coverage throughout the season


Event Management:

  • Manage and oversee the execution and the budgets for all VIP and PR events in the UK and globally including campaign launches, product launches, seasonal press previews and store events
  • Secure media coverage for Kurt Geiger events, where applicable
  • Measure the success and report on results of all events sharing with key stakeholders


Agency & Relationship Management:

  • Manage international PR agencies in key markets and VIP agencies reviewing performance regularly to increase levels of exposure that maintain and enhance brand reputation
  • Build and establish close working relationships with wholesale franchise partners and retailers in key international markets to support international growth
  • Maintain effective business relationships with senior management, administration and retail teams
  • Liaison with luxury department stores and luxury brands to drive coverage on exclusives when appropriate


The Ideal Candidate

  • Currently operating at Global Head of / PR Manager level with extensive PR and Events experience with luxury or commercial fashion brands gained in house or within an agency
  • Wide range of extensive contacts in fashion in the UK and internationally
  • Experience supervising and motivating team members
  • Passionate about creativity, ideas generation and inspires colleagues
  • Multiple language skills a bonus


The ideal candidate will have a strong business acumen, be both creative and strategic, with a keen interest in the fashion, art and lifestyle industry. Highly organised, you will have the ability to think creatively and push boundaries and be a natural team player who excels in a fast-paced and dynamic environment.

If you are a Global PR Manager or similar level, with enviable fashion PR experience and are available to start from 6th February we would like to speak with you. Please submit your CV and details of your interest via helpdesk.recruitment@kurtgeiger.com with the subject line of “PR Manager” in the subject line.

No agencies please. Candidates must have the right to work in the UK. Salary and package details to be confirmed on successful application.

Benefits

  • Competitive basic salary
  • Pension and life assurance
  • Enviable discounts
  • Gorgeous shoes
  • Retail Trust Wellbeing Support
  • Plus many more!


About us:

Kurt Geiger is the #1 premium footwear brand in the UK, first opening its doors on Bond Street London in 1963. Since the sixties Kurt Geiger has continuously evolved to make covetable fashion-forward footwear and accessories with a unique market position - pairing aspiration with accessibility and attracting a global customer base and a worldwide celebrity following.

Chief Creative Officer, Rebecca Farrar-Hockley and her team of specialist shoe and accessory designers lead the creative vision of Kurt Geiger’s owned brands for women, men and children’s lines; Kurt Geiger London, KG, Carvela and Miss KG from the brand’s headquarters on Britton Street, within the design hub of Clerkenwell in London.

An authority on designer footwear and accessories, Kurt Geiger has operated Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 70 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe today.

 

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Company: Kurt Geiger

Website: https://www.kurtgeiger.com/


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