Kiehl’s - Communications Manager (6 month contract)
Date Posted: Wednesday 31st August 2016
Date Expires: Saturday 1st October 2016
Job Function: Digital & Communications
Employment type: Full - Time (6 months)
Location: London - Hammersmith
Country: United Kingdom
The Brand
Started as a New York pharmacy in 1851, Kiehl's is one of the fastest growing brands in the skincare category and renowned for efficacious, highly-concentrated skincare from natural ingredients created for both men and women. The brand is centered on product excellence, community participation and generous sampling to drive word-of-mouth customer acquisition. As a non-advertising brand, exceptional press coverage and customer engagement & advocacy remains vital to the growth of the business. Kiehl's rich heritage is founded in community spirit: it has active philanthropic efforts in addressing AIDS/HIV prevention and environmental protection. Today, our teams continue to offer outstanding one-to-one service, generous deluxe sampling through our growing store network, our department store concessions and our dedicated digital site, Kiehls.co.uk
The role
Kiehl's is seeking a seasoned, highly motivated Communications Manager to shape the future success of our brand within the new Digital Engagement and Communications (DEC) team structure. Your role is to drive Brand LOVE KPIs across print, digital and social influencers, drive our eventing calendar and play an active role in shaping brand partnerships and any consumer-facing executions to maximize earned media and improve brand reputation.
Key elements to your role:
1. Print & Digital press:
- Develop PR/comms strategy to maximize organic social, online and offline coverage to reach and recruit our target audience
- Identify and foster long-term personal relationships with VIPs, influencers and journalists, with a focus on editors from premium fashion/lifestyle titles, including men’s titles
- Work alongside our central communications team in New York (DMI) in maximizing coverage around new product launches and collaborations within UK press
- Develop highly creative executions for monthly product mailouts to press/influencers and continuously refine our influencer list
- Foster relationships with key stylists/make-up artists
- Cultivate our formal and informal brand ambassadors to maximize relevancy and improved positioning for the brand
2. Eventing and press days
- Ownership of eventing strategy for Kiehls, including VIP/influencer events and press days
- Input on all consumer activations and executions to protect brand reputation
- Maximize content generation from influencer eventing
3. Content & Digital
- End-to-end campaign management of content collaborations with media partners and top influencers
4. Brand
- Work alongside marketing in securing brand a& lifestyle partnerships that maximize earned media and elevate the brand
- Proactively source relevant UK opportunities to drive awareness and engagement around our key brand pillars e.g. Kiehl's Rocks music alignments, Kiehl's Cares philanthropic efforts
Who we’re looking for:
Alongside experience in a similar role you should be confident demonstrating all of the following:
- Highly creative and pro-active
- Excellent senior beauty, social, celebrity, news, picture desk and influencer contacts
- A passion for skincare and beauty, with expertise in the field
- Experience in luxury brands highly valuable
- Entrepreneurial spirit
- Exemplary writing, editing, networking, and event management skills
- Proven ability to pitch and negotiate product features
- Multi-tasking and highly organized with meticulous attention to detail
Please mention DIARY directory when applying for this position
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