JOB DESCRIPTION
Job Title: Social & Influencer Relations Manager
Department: PR & Influencer Relations
Based at: Head Office, Weybridge
Reports to: Head of PR & Influencer Relations

We are seeking a dynamic Social & Influencer Relations Manager to join our team. In this role, you will develop and execute influencer marketing strategies to enhance brand visibility and engagement across a portfolio of luxury fragrance brands. Responsibilities include identifying and building relationships with key influencers, managing influencer campaigns, and analysing performance metrics. You will also collaborate with internal teams to create compelling content and ensure consistent brand messaging across all social media platforms.

The ideal candidate will be working within the beauty industry and have a deep understanding of social media trends, excellent communication skills, and a proven track record in influencer management.

Job Purpose Summary:

As a member of the in-house KGA PR & Influencer Relations Team, you will be responsible for identifying and building relationships with key influencers, managing organic and paid influencer campaigns and analysing performance metrics.

You will be expected to develop brand visibility via digital and social coverage within both the UK and Irish markets. You will be responsible for the internal communication of these influencer activities to support the wider plans for the business, as well as planning and executing the social and influencer strategy.

Scope:

Based primarily in Head Office, this role requires a proportion of time to be spent out in the field meeting the beauty influencers. International travel is a prerequisite.

Key Responsibilities and Accountabilities:

• Promote brand image via social and influencer activity.
• Plan and implement the social and influencer strategy, applying a local lens that is relevant and will deliver results for the UK and Ireland markets. Generate consistent brand news and high-impact brand mentions across digital platforms for maximum exposure on a portfolio of brands.
• Manage the budget for specific media and Influencer campaigns and events.
• Continually advise the Head of PR & Influencer Relations Manager on updates to plans and ensure a dynamic and agile way of working, in order to react to changes – both company and industry wide.
• Build and maintain a strong social, VIP and influencer network. Nurture existing media/ influencer relationships and source new talent which are a fit for KGA. Ensure the PR team are aware of changes, media/talent moves and general industry knowledge.
• Share knowledge/insights (media, social and competitor) with the PR team, Principle Companies and where relevant, the business.
• Produce in-depth quantitative and qualitative written reports using performance metrics.
• Strong communicator with the ability to lead with influence across different areas of the business to ensure a 360 approach to launches, the ability to work across departments ensuring clear communication on behalf of the PR & Influencer Relations Team.
• Work with the PR & Influencers Relations Team to plan cross-branded initiatives - regular regional roadshows and seasonal Showcase events.
• Generate creative ideas and put together impactful presentations for company conferences, as well as delivering the presentations to the wider team.
• To attend, when necessary, international PR meetings for designated brands in your portfolio (possibly abroad) as well as industry networking events to represent KGA.
• Manage the social media content for the @kga_beauty_pr Instagram account including calendar creation, copywriting, shooting images as well as uploading and answering requests.
• Support the team with general admin duties to help with the day to day running of the department.

Key Competencies:

• Excellent personal presentation and interpersonal skills.
• Strong understanding of social platforms (YouTube, Facebook, Instagram, TikTok, SnapChat etc.) and current trends
• Creative, proactive, and with the ability to employ initiative
• Highly organised, with excellent attention to detail
• Strong ability to network and foster relationships at all levels, as well as work collaboratively across functions
• Self-motivated, deadline focused and enjoys a fast paced, commercial environment
• Proficiency in Word, Excel, PowerPoint, Photoshop
• Experience of working with analytical tools e.g. Tribe Dynamics, Tagger and Creator IQ

Experience:

• At least 3 years’ experience working in a social and influencer role
• Strong connections with influencers and talent agents
• Previous success in converting plans into real results
• A deep understanding of social media trends
• A track record of successful campaign management
• Experience in collating and analysing information to determine success and insights
• Social media account management, community management and content creation
• Affiliate programmes and CRM.

No recruitment agencies

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